Senior Manager, Omnichannel Marketing

WaterWipes•Oklahoma City, OK

11h•Remote

About The Position

WaterWipes is seeking an experienced omnichannel marketer to drive commercial growth by leveraging brand strategy, shopper insights, and customer priorities. This senior, hands-on role will oversee shopper marketing, eCommerce, digital shelf, and retail media in North America, shaping the brand's presence across the entire customer journey, from physical to digital touchpoints. The role is central to strengthening WaterWipes' omnichannel capabilities in North America, developing integrated activation strategies that align brand priorities with customer and shopper needs. Collaborating with Sales, Brand Marketing, Sales Strategy and Operations, eCommerce, and media partners, the successful candidate will translate insights into actionable customer plans to increase household penetration, sales, and market share. This is an opportunity to establish new ways of working, refine measurement approaches, and define excellent omnichannel execution at WaterWipes, with the scope to build, influence, and improve processes.

Requirements

At least 10 years of relevant experience in omnichannel, shopper, customer, eCommerce, or retail media leadership.
Strong track record of leading customer activation programmes.
Direct experience working with major US retailers such as Walmart, Target, Amazon, Kroger, CVS, or Walgreens, or within similarly complex retail environments.
Understanding of how content, commerce, shopper activity, and retail media work together.
Ability to move comfortably between strategy, detailed execution, and performance analysis.
Experience within a consumer packaged goods business is preferred.
Experience with Amazon, Walmart, or Target ecosystems is particularly relevant.
Familiarity with platforms and data sources such as Circana, Nielsen, Numerator, Profitero, Salsify, or Syndigo would also be beneficial.
Strategic thinking combined with close attention to execution.
Understanding of the customer and shopper, with a focus on commercial outcomes.
Ability to use data for decision-making and clearly explain complex information to senior leaders, commercial teams, and retail customers.
Ability to build credibility quickly and influence across functions without relying on hierarchy.
Comfort in creating structure where it does not yet exist, including processes, scorecards, content standards, and performance measurement methods.
Ability to operate effectively in a fast-moving environment with evolving priorities and retail platforms.
Takes ownership, identifies necessary actions, brings people together, and follows through.

Responsibilities

Lead the development and execution of integrated omnichannel strategies across shopper marketing, eCommerce, digital shelf, and retail media.
Create annual customer marketing plans that align WaterWipes’ commercial objectives and brand priorities with retailer strategies.
Develop retailer-specific activation programmes informed by shopper insights, category trends, and customer opportunities.
Lead eCommerce content strategy across retailer websites and marketplaces, collaborating with global colleagues to apply and strengthen best practices.
Improve digital shelf performance across product detail pages, enhanced content, search, ratings and reviews, content syndication, and online assortment.
Integrate platforms such as Amazon Ads, Walmart Connect, Roundel, and Instacart into customer marketing plans, in partnership with media and performance marketing leads.
Establish practical scorecards, KPIs, and measurement frameworks to track performance and guide investment adjustments.
Manage omnichannel marketing budgets with a focus on return, profitability, and sustainable brand growth.
Represent WaterWipes in customer meetings, annual planning sessions, and strategic growth discussions.