Manager, OmniChannel Marketing

Keurig Dr Pepper•Cincinnati, OH

4d•$96,800 - $145,000•Onsite

About The Position

Keurig Dr Pepper is seeking a Manager, Omnichannel Marketing to lead its omnichannel and eCommerce discipline for national grocery customers Albertsons and Kroger. As part of the Connected Media team, the manager will strategically plan and activate the National Grocery Customers portion of KDP’s Integrated Brand Campaign across all cold-business categories and brands. The role is based in Cincinnati, Ohio, and requires residence in Cincinnati and surrounding areas. The manager will develop joint business plans informed by customer knowledge, shopper insights, syndicated data, and performance metrics. They will plan and execute programs across online, in-app, and in-store channels, including point-of-sale materials, sampling, digital media, and search. The role involves working with internal teams, retailer marketing and merchandising teams, and agency partners to optimize performance, meet KPIs, and stay within budget. The manager will also represent the Omnichannel team in high-profile meetings, share learnings, and build strong partnerships.

Requirements

Bachelor’s degree.
Minimum 5 years of shopper marketing, omnichannel marketing, or eCommerce experience.
Proven experience in omnichannel marketing, retailer ecosystems (including retail media networks), and shopper insights that delivered tangible results.
Successful previous experience with Regional Grocery Customers is mandatory.
Experience in a Fortune 500 company, pure-play eCommerce retailer, or the Consumer Packaged Goods, Beverage, Small Appliance, or a related industry.
Strong organizational skills, discipline, and ability to plan and lead change.
Business acumen to drive data-led opportunity identification and decision-making.
Demonstrated leadership, drive, energy, and consistent results.
Innovative and creative problem-solving skills, with the ability to manage details while maintaining focus on objectives.
Strategic thinking and strong negotiation, presentation, and communication skills.
PC proficiency and ability to independently develop oral and visual presentations, spreadsheets, and general correspondence.

Responsibilities

Track and analyze sales, traffic, conversion rates, and program performance to develop commerce strategies.
Develop collaborative partnerships with internal teams and retailer marketing and merchandising teams.
Build and execute comprehensive omnichannel marketing programs within budget and against success metrics.
Coordinate in-store activities such as point-of-sale signage and product sampling, as well as onsite and offsite digital media, social media, and search.
Share best practices with peers and cross-functional partners.
Represent KDP’s Omnichannel team and its strategies in high-profile meetings, influencing stakeholders and aligning priorities.
Use shopper insights, brand objectives, previous program results, and customer objectives to develop and execute omnichannel marketing plans.
Apply customer-specific knowledge to craft audience strategies, optimize program performance, and identify growth opportunities.
Use syndicated data and customer knowledge to develop measurable, trackable, and optimizable eCommerce strategies.
Partner with cross-functional teams on primary and secondary digital shelf strategies.
Optimize product pages to improve visibility, search rankings, and conversion rates.
Drive conversion and eCommerce growth at grocery customers while exceeding KPIs.