Omnichannel Marketing Manager

Elanco • Indianapolis, IN

23h • Hybrid

About The Position

Elanco is seeking an experienced, data-driven Omnichannel Marketing Manager to lead strategy, planning, and execution across key retail accounts, including PetSmart, Petco, Tractor Supply Company, and other strategic customers. The role bridges brand equity and customer commercial execution, developing marketing strategies across brick-and-mortar stores, eCommerce, and connected fulfillment models such as BOPIS, curbside, and same-day delivery. The manager serves as the channel marketing subject matter expert, using retail media networks, loyalty ecosystems, and Joint Business Planning frameworks to guide pet parents throughout the path to purchase.

The position develops customized, full-funnel shopper marketing programs and integrated campaigns across in-store merchandising, circulars, digital shelf touchpoints, and loyalty integrations. It partners with Sales Account Leads on customer growth initiatives and Joint Business Plans, leads retailer media and loyalty activation, sets and evaluates campaign KPIs, and collaborates with brand, sales, category, commercial operations, finance, media, and agency teams. The role also owns customer-specific shopper marketing and co-op budgets, uses retailer and syndicated data to shape strategy, and supports digital shelf content, search visibility, and omnichannel product availability.

The role is based in Indianapolis, Indiana, with a hybrid work arrangement and travel of up to 15–20% for customer meetings, Elanco headquarters visits, and industry events or conferences.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Minimum of 5–7 years of progressive experience in Shopper Marketing, Omnichannel Activation, Account Management, or Brand Management within CPG, Animal Health, Pet Specialty, or Consumer Healthcare.
• Demonstrated experience executing shopper marketing or customer commercial programs with top-tier retailers such as PetSmart, Petco, Tractor Supply Company, other large-format strategic retail accounts, or eCommerce marketplaces.
• Experience managing marketing budgets and evaluating campaign effectiveness using measures such as ROAS, iROAS, and volume lift.
• Ability to translate retail analytics into actionable commercial plans.
• Strong presentation and interpersonal skills, with the ability to influence merchant partners, cross-functional business leads, and external agency teams.

Nice To Haves

• Familiarity with retail portal data, retailer loyalty platforms, and syndicated reporting tools.
• Experience in Animal Health or regulated OTC healthcare.
• Experience managing retail media and creative agencies.
• Working knowledge of digital shelf management tools such as Salsify or Profitero.
• Knowledge of pet industry omnichannel fulfillment, including BOPIS, auto-ship or subscription, and on-demand delivery.

Responsibilities

• Design and execute customized, full-funnel shopper marketing programs for Pet Specialty accounts, Tractor Supply Company, and other strategic customers.
• Drive integrated 360-degree campaigns across in-store merchandising, circulars, digital shelf touchpoints, and loyalty integrations.
• Co-lead marketing strategy with Sales Account Leads and present insight-led commercial initiatives and category growth programs during line reviews and leadership meetings.
• Lead and optimize retailer-specific media platforms and advertising networks, including offsite programmatic and social co-marketing, in partnership with internal teams and agencies.
• Use customer loyalty programs to drive customer acquisition, basket-building, and long-term brand adherence.
• Establish campaign KPIs, evaluate full-funnel performance, optimize programs, and communicate results to stakeholders.
• Partner with Brand Marketing, Sales Account Teams, Category Management, Commercial Operations, Finance, and Media to coordinate brand and commercial execution.
• Direct shopper creative and retail media agency partners to deliver effective, brand-compliant assets and media optimizations on time and within budget.
• Manage, allocate, and reconcile customer-specific shopper marketing and co-op budgets to maximize ROI and working media efficiency.
• Analyze retailer portal data, panel data, and syndicated sources to identify behavioral trends, category barriers, and strategic opportunities.
• Collaborate with retail partners to maintain digital shelf content, enhanced product detail page visuals and video, search visibility, and omnichannel product availability.

Benefits

• Multiple relocation packages
• Two weeklong US shutdowns (mid-summer and year-end), in addition to PTO
• 8-week parental leave
• 9 Employee Resource Groups
• Annual bonus offering
• Flexible work arrangements
• Up to 6% 401(k) matching
• Comprehensive benefits package focused on financial, physical, and mental well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level