Omnichannel Marketing Manager

Elanco•Indianapolis, IN

3d•Hybrid

About The Position

Elanco is seeking an experienced, data-driven Omnichannel Marketing Manager to lead marketing strategy, planning, and execution across key strategic accounts, including PetSmart, Petco, and Tractor Supply Company. The role connects brand strategy with customer commercial execution across brick-and-mortar stores, eCommerce, and connected fulfillment models such as BOPIS, curbside pickup, and same-day delivery. The manager serves as a channel marketing subject matter expert, using retail media networks, loyalty ecosystems, and Joint Business Planning frameworks to support pet parents throughout the path to purchase. The role develops account-specific, full-funnel shopper marketing programs; leads retailer media and loyalty activations; establishes campaign KPIs and assesses performance; and works across internal teams and external agencies. It also owns customer-specific shopper marketing and co-op budgets and uses retailer, panel, and syndicated data to shape commercial plans and improve digital shelf performance. The position is based in Indianapolis, Indiana, with a hybrid work arrangement and up to 15–20% travel for customer meetings, headquarters visits, and industry events.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related discipline.
5–7 years of progressive experience in Shopper Marketing, Omnichannel Activation, Account Management, or Brand Management within CPG, Animal Health, Pet Specialty, or Consumer Healthcare.
Demonstrated experience executing shopper marketing or customer commercial programs with top-tier retailers such as PetSmart, Petco, Tractor Supply Company, other large-format strategic retail accounts, or eCommerce marketplaces.
Experience managing marketing budgets and evaluating campaign effectiveness using measures such as ROAS, iROAS, and volume lift.
Ability to translate retail analytics into actionable commercial plans.
Strong presentation and interpersonal skills, with the ability to influence merchant partners, cross-functional business leads, and external agency teams.

Nice To Haves

Familiarity with retail portal data, retailer loyalty platforms, and syndicated reporting tools.
Experience in the Animal Health or OTC regulated healthcare landscape.
Experience managing retail media or creative agencies.
Working knowledge of digital shelf management tools such as Salsify or Profitero.
Knowledge of pet industry omnichannel fulfillment, including BOPIS, auto-ship or subscription, and on-demand delivery.

Responsibilities

Develop and execute customized, full-funnel shopper marketing programs for PetSmart, Petco, Tractor Supply Company, and other strategic customers, aligning brand growth drivers with customer commercial priorities.
Plan and activate integrated campaigns across in-store merchandising, circulars, digital shelf touchpoints, and loyalty integrations.
Co-lead marketing strategy with Sales Account Leads and present insight-led commercial initiatives and category growth programs during line reviews and leadership meetings as part of Joint Business Planning.
Lead and optimize retailer-specific media platforms and advertising networks, including offsite programmatic and social co-marketing, in partnership with internal teams and agency partners.
Use retailer loyalty programs to support customer acquisition, basket-building, and long-term brand adherence across strategic accounts.
Establish campaign KPIs, evaluate full-funnel performance, optimize programs, and share results with stakeholders.
Partner with Brand Marketing, Sales Account Teams, Category Management, Commercial Operations, Finance, and Media to support cohesive brand execution across customers.
Direct shopper creative and retail media agency partners to deliver effective, brand-compliant creative and media optimization on time and within budget.
Manage, allocate, and reconcile customer-specific shopper marketing and co-op budgets to maximize ROI and working media efficiency.
Analyze retailer portal data, panel data, and syndicated sources to identify consumer trends, category barriers, and opportunities for joint initiatives with retail partners.
Collaborate with partners to maintain digital shelf content, enhanced product detail page visuals and video, search visibility, and omnichannel product availability.
Travel up to 15–20% for strategic customer meetings, Elanco headquarters visits, and pet industry events or conferences.