Senior Marketing Manager, HCP Non-Personal Promotions, Prostate Cancer
About The Position
The Senior Marketing Manager will lead the HCP non-personal promotional strategy and execution for Amgen’s U.S. prostate cancer business. The role creates high-impact customer experiences to help healthcare professionals navigate complex treatment decisions and improve care for people living with metastatic prostate cancer. The position owns the annual promotional plan and integrated activation roadmap, translating brand strategy and customer insights into a connected, customer-first experience. It designs and delivers compliant, insight-led campaigns across digital, media, and other non-personal channels, and works with cross-functional partners to coordinate experiences across the prostate cancer care ecosystem. The role leads customer journey mapping, segmentation, and test-and-learn plans; uses qualitative and quantitative insights to optimize campaigns; and establishes performance management practices that turn campaign, customer, and business signals into recommendations for senior leaders. It also manages agency and vendor partners, budgets, timelines, and deliverables, while supporting a collaborative and inclusive team culture.
Requirements
- Doctorate degree and 2 years of marketing, sales, and/or commercial operations experience; or master’s degree and 4 years; or bachelor’s degree and 6 years; or associate’s degree and 10 years; or high school diploma/GED and 12 years.
- Collaborative, customer-centered leadership approach.
Nice To Haves
- Experience leading HCP and/or patient marketing in the U.S. pharmaceutical or biotechnology industry, including integrated campaigns across channel types.
- Ability to learn complex therapeutic areas quickly and translate scientific, customer, and market dynamics into compelling HCP promotion.
- Oncology marketing experience and familiarity with prostate cancer care pathways and the multidisciplinary care ecosystem.
- Ability to turn customer, market, and performance data into clear insights, strategic choices, and measurable test-and-learn optimization plans.
- Experience leading agencies and external partners, managing complex workstreams and budgets, and delivering high-quality work under tight timelines.
- Strong cross-functional leadership and influence, with judgment navigating medical, legal, regulatory, and compliance requirements in a patient-centered, customer-relevant way.
- Excellent written, verbal, and executive presentation skills, including the ability to clarify complex concepts and build alignment across diverse stakeholders.
Responsibilities
- Own the HCP non-personal promotional strategy, annual plan, and integrated activation roadmap for the U.S. prostate cancer business.
- Translate brand strategy and customer insights into a connected, customer-first experience.
- Design and deliver compliant, insight-led HCP campaigns across priority digital, media, and other non-personal channels, including objectives, audience strategy, content, sequencing, and channel roles.
- Partner with Medical, Market Access, Business Analysis & Insights (BAI), Global Commercial Capabilities & Innovation (GCCI), Regulatory, Legal, and other cross-functional teams to coordinate the customer experience.
- Lead customer journey mapping, segmentation, and test-and-learn plans.
- Use qualitative and quantitative insights to optimize audience strategy, content, channel mix, and campaign performance.
- Establish performance management practices that synthesize campaign, customer, and business signals into actionable recommendations.
- Communicate progress, risks, and decisions clearly to senior leaders.
- Manage agency and vendor partners, budgets, timelines, and deliverables to ensure quality, compliance, speed, and operational excellence.
- Contribute to a collaborative, inclusive team culture that develops talent and raises standards.
Benefits
- Health and welfare plans for staff and eligible dependents
- Retirement and Savings Plan with company contributions
- Group medical, dental, and vision coverage
- Life and disability insurance
- Flexible spending accounts
- Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible
- Career development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
