Manager, HCP Promotions
About The Position
The HCP Promotions Manager leads end-to-end operationalization of healthcare professional promotional programs for AbbVie’s non-Facial aesthetics brands, including SkinMedica, DiamondGlow, Latisse, CoolSculpting, and Natrelle. The role works across Brand Marketing, Finance, Business Technology, Analytics, and other internal partners to deliver promotional strategy that supports business growth, field execution, and customer experience. Responsibilities span promotion discovery and planning, promo SKU creation, testing and validation, system configuration, deployment, and performance tracking. The position calls for operational excellence, strategic thinking, cross-functional leadership, and data-driven solutions that support business and sales objectives. The manager also supports allowance forecasting and budget planning, promotion reporting and documentation, field and customer-service communications and training, platform and analytics planning, and measurement of promotional performance. The role prioritizes projects to meet timelines, budget requirements, sales close dates, and quarterly objectives. Travel is 10% of the time.
Requirements
- Bachelor’s degree in marketing or a related field.
- At least 5 years of experience in sales, marketing, and/or project management.
- Strong understanding of field sales organizations, operations, and training.
- Experience supporting customer configuration in office tools such as Allē and Allergan Partner Privileges.
- Strong understanding of analytics measurement and sales effectiveness.
- Demonstrated ability to collaborate effectively, with a strong focus on partnership and ROI.
- Prior experience with SAP S/4HANA, customer operations, sales operations, and related platforms such as MADI and Moxie.
- Prior experience with Direct (formerly Allergan Direct).
- Ability to create simple, effective solutions that support sales and ROI goals.
- Proficiency in PowerPoint and Excel.
- Exceptional interpersonal skills and ability to influence without authority.
- Strong communication skills across organizational levels, including peers, sales teams, and executive leadership.
- Entrepreneurial mindset and proactive, solution-oriented approach.
- Strong project management and prioritization skills.
- Strong presentation and storytelling skills.
- Ability to work in a complex, fast-paced, cross-functional environment and independently with ownership and accountability.
- Ability to manage multiple responsibilities, issues, and deadlines; manage budgets with an understanding of allowance impact; and work effectively with Business Technology partners, Master Data, Finance, Customer Service Operations, Warehouse/Distribution Centers, and field sales.
- Focus on results while acting with integrity; anticipate and mitigate risks by identifying issues early and implementing effective solutions.
- Deep understanding of marketplace needs and the impact of programs and projects across multiple stakeholders.
- Proficiency with platforms including Direct (formerly Allergan Direct), Moxie, SAP, Veeva Vault, Snowflake, and Power BI.
- Knowledge of Allergan Aesthetics field sales territory alignments and account tier levels.
- Strong project management from promotion planning through launch, critical thinking, and ability to deliver sustainable, business-driven solutions.
Nice To Haves
- SAP knowledge related to promo SKU creation, invoicing, test order validation, and reporting.
- Background with the Veeva Vault review process.
Responsibilities
- Lead the creation and management of HCP promotions within Allē Admin or Direct for non-Facial brands, including SkinMedica, DiamondGlow, Latisse, CoolSculpting, and Natrelle.
- Partner with Brand Marketing, Finance, Business Technology, Analytics, and other internal stakeholders to plan and execute promotional campaigns.
- Manage Allē In-office Rebate promotion exceptions and escalations through the Source of Truth Teams platform.
- Collaborate with internal partners across MLRC, Engineering, Master Data, Pricing, Business Analytics, and Customer Service Operations.
- Support allowance forecasting and budget planning in partnership with Finance.
- Document approvals, promotion details, and post-launch performance to support transparency and continuous improvement.
- Use data to evaluate results and inform future promotional strategies.
- Serve as a primary point of contact for Call Center and Sales teams regarding promotional plans and execution.
- Develop FAQs, work instructions, and training materials for Customer Service, and lead training sessions as needed.
- Provide actionable directions for sales teams to support in-office execution.
- Partner with Brand teams to support collateral needs and field sales communications.
- Anticipate platform and analytics needs across stakeholder groups and recommend forward-looking solutions.
- Ensure MADI reporting is tailored to each salesforce’s needs and aligned with future business needs.
- Partner with Analytics to ensure PRISM dashboards effectively track promotional performance.
- Prioritize and manage projects to deliver on time and within budget, accounting for sales close dates and quarterly objectives.
- Work with Data Science and Analytics teams to ensure timely, accurate reporting that supports decision-making.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
