Marketing Senior Manager, HCP Execution

Sumitomo Pharma•Marlborough, MA

1d•Remote

About The Position

The Marketing Senior Manager, HCP Execution leads the translation of ORGOVYX HCP marketing strategy into integrated, high-impact field execution to strengthen adoption, customer engagement, and brand performance. This senior execution role provides strategic and operational leadership across HCP tactics, promotional resources, field communications, and office-based adoption programs for Urologists, Medical Oncologists, Radiation Oncologists, APPs, and Pharmacists. The role partners closely with the Director, HCP Marketing Lead to shape pull-through priorities, coordinate field deployment, and optimize field-facing programs in response to business needs, field insights, and performance trends. It serves as a senior integration point across Brand Marketing, Market Access Marketing, Sales, Training, Operations, Medical, Legal/Regulatory, and external partners to support consistent, compliant execution and a seamless customer experience. The primary focus is field pull-through excellence, improved HCP office call effectiveness, and scalable execution capabilities across the brand. This is an individual contributor role with no direct reports or formal people-management responsibilities. It is primarily remote, with periodic on-site meetings and domestic and international travel as needed. The job description states domestic travel may be 20% of the time. The position operates in a fast-paced environment involving multiple demands and requires initiative, independence, sound judgment, strong communication, and the ability to use a personal computer for extended periods.

Requirements

Bachelor’s degree in a related field.
At least 6 years of relevant experience in the biotechnology or pharmaceutical industry with a bachelor’s degree.
Experience in healthcare marketing, sales, sales operations, or field enablement.
Demonstrated ownership of complex cross-functional initiatives.
Experience leading field-force execution, customer engagement programs, and pull-through initiatives in a matrixed environment.
Strong cross-functional leadership, communication, stakeholder-management, and project-management skills.
Ability to lead complex initiatives across multiple stakeholders, influence without authority, and drive decisions through ambiguity.
Experience partnering with sales teams, market access teams, agencies, and promotional review committees to deliver compliant, customer-facing resources.
Strong understanding of omnichannel marketing principles, field deployment processes, performance tracking, and operational governance.
Excellent written and oral communication skills.
Ability to exercise appropriate judgment, take initiative, and work independently in a fast-paced environment with multiple demands.
Ability to use a personal computer for extended periods.
Ability to travel domestically and internationally as needed; domestic travel is described as 20% of the time in one section of the posting.

Nice To Haves

Experience developing or optimizing HCP marketing pull-through, field-force enablement, and office-based adoption programs.
Oncology and/or specialty pharmaceutical marketing experience.

Responsibilities

Lead development of the field execution strategy for HCP marketing initiatives, aligning execution with brand priorities, customer needs, and business objectives.
Own pull-through planning and implementation, translating marketing strategies into actionable, measurable, and scalable field programs.
Establish and improve best practices, processes, and governance for field-facing marketing execution.
Assess field-facing tactic performance, synthesize feedback, and recommend strategic optimizations.
Lead planning, deployment, and lifecycle management of field-facing promotional resources.
Oversee Field Direction Memos (FDMs), including prioritization, content coordination, stakeholder alignment, and deployment.
Coordinate field communications across Brand Marketing and Market Access Marketing to improve clarity, consistency, and usability while reducing communication burden.
Ensure field resources are current, compliant, strategically aligned, and supported by clear execution guidance.
Lead implementation of HCP derivative content and pull-through adaptations that support customer engagement, message consistency, and field effectiveness.
Lead planning, execution, and optimization of starters, vouchers, and related office-based adoption resources.
Identify and advance opportunities to improve HCP trial, adoption, and office workflow integration through targeted pull-through programs.
Partner with field leadership, market access, and operations teams to maximize utilization, operational feasibility, and business impact of office-based support programs.
Lead strategy-aligned execution of Rep-Triggered Emails (RTEs) and other field-activated customer engagement tactics.
Partner with Omnichannel Marketing to connect field execution with digital customer experiences and improve coordinated engagement.
Serve as the senior coordination lead for field-facing HCP initiatives, aligning strategy, timing, stakeholders, and field needs.
Lead cross-functional planning among Marketing, Sales, Training, Operations, Market Access, Legal, Regulatory, Medical Affairs, and agency partners.
Develop, steward, and communicate integrated deployment calendars, execution roadmaps, and decision-making milestones.
Maintain timelines, deployment plans, stakeholder accountability, and feedback loops for customer-facing programs.
Define and track KPIs for field-facing programs and pull-through initiatives in partnership with analytics, sales, and marketing stakeholders.
Analyze program performance, field feedback, and customer engagement indicators to identify opportunities for refinement.
Recommend enhancements to increase program effectiveness, efficiency, field adoption, and customer engagement.
Provide leadership-ready performance updates, insights, and recommendations in partnership with the HCP Marketing Lead.
Achieve and maintain compliance with applicable regulatory, legal, and operational rules and procedures, using high ethical standards and industry practices.