Director, OmniChannel Marketing
About The Position
The Director, Management Advisor, Omnichannel Marketing reports to the Vice President and supports the Omnichannel solution in a client-facing and project management capacity. The role leads project-level evaluations of clients’ current and future needs for resources, skills, capabilities, and operating practices in a changing healthcare landscape. It is responsible for delivering contracted services, expanding the value provided to clients, engaging TGaS Operations to deliver high-quality information and analyses, and building awareness of TGaS offerings across the biopharmaceutical industry. The Director serves as a trusted advisor and thought leader in omnichannel activation, customer engagement, content operations, AI-enabled marketing, and commercial transformation. The role leads benchmark, project, advisory, and membership engagements; identifies business development opportunities through client conversations; and contributes to the innovation and growth of the solution. Work includes researching client needs and industry trends; conducting executive interviews; assessing organizational structures, operating models, budgets, resources, processes, and capabilities; coordinating client data for analysis; and authoring benchmark reports with peer comparisons and recommendations. The Director also responds to client inquiries and urgent support requests, supports an annual plan for client-facing content, develops best-practice materials, builds relationships with member organizations, and identifies emerging client needs. The role collaborates with other TGaS teams, identifies unmet needs that can be addressed through TGaS offerings, and helps evolve services and deliverable formats to increase value and generate additional revenue. The ideal candidate is a seasoned professional with experience directing omnichannel operations in an agency or life sciences setting. Candidates from other industries may also be considered. The position requires credibility in marketing channels, processes, systems, and best practices; the ability to build ongoing client relationships; and the ability to thrive as a self-starter in a small-company environment. A bachelor’s degree is required and an advanced degree is strongly preferred.
Requirements
- 8–10 years of professional experience, with experience directing Omnichannel operations in an agency or life science setting; candidates from other industries may also be considered.
- Broad knowledge of pharmaceutical commercial operations, marketing operations, omnichannel strategy, or related fields.
- Credibility and experience understanding how marketing channels are used, along with related processes, systems, and best practices.
- Ability to work with senior client executives and business unit leaders.
- Ability to consult, solve problems, work autonomously, and organize complex information into clear, actionable recommendations that improve business results.
- Experience developing and managing effective relationships with internal stakeholders and/or clients.
- Ability to manage multiple projects and timelines simultaneously.
- Excellent communication skills, including group presentations, verbal communication, and writing.
- High integrity and credibility.
- Change management and process analysis skills.
- Ability to operate with minimal supervision and proactively seek opportunities.
- Bachelor’s degree required.
Nice To Haves
- Prior experience as a consultant or in a consultative role is desirable.
- Advanced degree strongly preferred.
Responsibilities
- Serve as a subject matter expert and thought leader on omnichannel activation, customer engagement, content operations, AI-enabled marketing, and commercial transformation.
- Research trends, capabilities, and client needs related to marketing engagement models and omnichannel activation.
- Lead client benchmark and project engagements from initiation through final delivery.
- Conduct executive interviews and assess client organizational structures, operating models, resource allocation, budgets, processes, and capabilities.
- Coordinate the collection of client quantitative and qualitative information for TGaS database analysis.
- Author benchmark reports comparing clients’ resources and capabilities with peer companies and TGaS best-practice continuums, including recommendations to improve operational effectiveness and efficiency.
- Represent the Omnichannel solution and collaborate with other TGaS teams on engagements spanning multiple solutions.
- Participate in value-added client engagements, such as strategy and business planning sessions or workshops, to help clients apply benchmark results.
- Respond accurately and promptly to client inquiries, provide expert guidance, and offer urgent on-call support.
- Support development and execution of an annual plan for value-added client content through the TGaS Virtual How (VHow) network and survey process.
- Enhance advisory services and conduct best-practice deep dives for distribution to advisory services clients.
- Build trusted relationships with member organizations and proactively identify emerging needs.
- Identify unmet client needs addressable through TGaS offerings and engage other TGaS solutions as appropriate.
- Contribute to solution development and service innovation to generate additional revenue.
- Document unmet client needs and innovative ideas from benchmarks, advisory services, and client engagements.
- Evolve deliverable formats to increase value to the TGaS network and individual clients.
Benefits
- Annual discretionary performance bonus
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What This Job Offers
Job Type
Full-time
Career Level
Director
