Senior Product Marketing Manager (HCP)
About The Position
The Senior Product Manager contributes to developing the healthcare professional (HCP) strategy and proposes and develops tactical marketing initiatives to achieve brand goals. The role supports the launch of a therapy for pulmonary arterial hypertension (PAH), owning HCP launch initiatives from insight development through execution in collaboration with internal teams and agencies. The position manages assigned marketing tactics independently and leads them through conception, development, review, production, and dissemination. It assists with annual marketing plans, including brand strategy, positioning, messaging, and HCP tactics; defines and tracks KPIs; manages the HCP agency of record, project budgets, and timelines; and supports market research to inform actionable HCP strategies. In partnership with the brand lead, the role also supports promotional review board discussions. The Senior Product Manager develops foundational launch assets such as a core visual aid and speaker deck, partners with sales training and leadership on rollout, and coordinates with field-based and digital HCP marketing colleagues. The role includes field ride-alongs, collaboration with professional societies and key opinion leaders, maintaining knowledge of the disease state, product portfolio, competitors, and payer landscape, and ensuring stakeholder alignment. The role is based in the Durham, North Carolina office and is hybrid, requiring at least three office days per week; in-office requirements may increase based on business needs.
Requirements
- At least 2 years of pharmaceutical, biotech, or medical device marketing experience with a PharmD degree; or at least 6 years with a master's degree; or at least 8 years with a bachelor's degree.
- Self-motivated, able to work independently, and able to prioritize tasks.
- Able to excel in a fast-paced environment, with strong organizational skills and ability to multitask.
- Able to develop collaborative relationships with internal and external partners.
- Willing to lead initiatives.
- Proficiency with Microsoft Office Suite, including Excel, Outlook, PowerPoint, Teams, and Word.
Nice To Haves
- Master’s degree in a related field.
- Doctor of Pharmacy (PharmD).
- At least 2 years of product-launch experience in pharmaceutical, biotech, or medical device sales.
- At least 3 years of pharmaceutical, biotech, or medical device respiratory marketing, rare disease, or sales experience.
- At least 5 years of HCP marketing experience.
- At least 3 years of experience with field promotion and/or peer-to-peer experience.
Responsibilities
- Manage marketing tactics for the assigned product independently.
- Lead tactical efforts from conception through development, review, production, and dissemination, working with agency and internal partners.
- Assist with annual marketing plans, including brand strategy, positioning, messaging, and annual HCP tactical plans.
- Assist in determining and tracking KPIs for owned tactics and initiatives.
- Manage the HCP agency of record and individual project budgets and timelines.
- Assist with quantitative and qualitative market research and advisory boards, applying insights to HCP strategies and tactics.
- Partner with the brand lead to support promotional review board discussions and solutions.
- Develop foundational launch assets, including a core visual aid and core speaker deck.
- Partner with sales training and sales leadership to support rollout and execution of HCP strategy.
- Coordinate with marketing team members responsible for field-based and digital HCP promotional tactics to ensure strategic alignment and execution.
- Attend field ride-alongs to understand the audience and resource utilization.
- Partner with key stakeholders to engage and collaborate with professional societies and key opinion leaders.
- Maintain command of the disease state, product portfolio, competitors, and payer landscape.
- Communicate with stakeholders to ensure consistent alignment on projects.
- Perform other duties as assigned.
Benefits
- Medical, dental, vision, and prescription coverage.
- Employee wellness resources.
- Savings plans, including 401(k) and ESPP.
- Paid time off.
- Paid parental leave benefits.
- Disability benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
