Senior Manager, HCP Marketing, US Congress Lead
About The Position
The Senior Manager, HCP Marketing, US Congress Lead leads the strategy and execution of Alnylam’s commercial presence at US congresses. The role develops initiatives that support brand goals, address educational gaps, and elevate AMVUTTRA’s presence among key stakeholder groups. It translates brand priorities into congress plans, aligns cross-functional partners, and supports high-quality HCP education initiatives. Reporting to the Director of HCP Marketing, the Senior Manager manages planning and execution of Alnylam’s commercial presence at US medical congresses and related content development. The role collaborates with Marketing, Medical, Legal, Compliance, field teams, and agency partners to ensure congress tactics are accurate, compliant, and aligned with brand strategy. The position is based in Cambridge, Massachusetts, and requires travel up to 40% for congresses and internal planning meetings.
Requirements
- Bachelor’s degree.
- At least 5 years of relevant experience in pharmaceutical or biotech marketing, healthcare consulting, or healthcare agency work.
- Demonstrated project management skills, including managing multiple workstreams, timelines, budgets, and partners in a dynamic, fast-paced environment.
- Strong written and verbal communication skills.
- Attention to detail and ability to collaborate effectively with cross-functional teams and external partners.
- Working knowledge of promotional review processes and compliance requirements in a highly regulated environment.
Nice To Haves
- Advanced degree in business, life sciences, marketing, or a related field.
- Experience with HCP marketing, medical congresses, or medical education.
- Prior congress planning or on-site execution experience.
Responsibilities
- Define and execute congress education strategy, including symposia, product theaters, booth content, and congress sponsorships, while ensuring promotional materials are developed compliantly.
- Provide on-site support and leadership at national and key regional congresses; oversee booth staff scheduling, training, and certification; and organize post-event readouts for cross-functional leadership.
- Optimize AMVUTTRA congress sponsorship and attendance, working with field colleagues to identify congresses and reassess annual spending across congresses.
- Support relationships with medical association leadership, represent Alnylam, and identify educational collaboration opportunities for association members.
- Develop and execute KOL-led education and training sessions for field teams to support internal clinical expertise and reinforce key messaging.
- Partner with Medical, Legal, Compliance, Marketing, and field teams to ensure educational initiatives meet regulatory standards and strategic objectives.
- Establish metrics to evaluate congress attendance and activations, and refine strategy based on insights and performance data.
- Oversee external partners supporting content development, logistics, and execution across educational initiatives.
- Maintain expertise in the disease area, HCP learning needs, and evolving industry best practices to inform education strategy.
Benefits
- Annual short-term incentive award, such as a bonus or sales incentive.
- Annual long-term incentive award, such as equity.
- Medical, dental, and vision coverage.
- Life and disability insurance.
- Lifestyle reimbursement program.
- Flexible spending and health savings accounts.
- 401(k) with a generous company match.
- Paid time off, wellness days, and holidays.
- Two company-wide recharge breaks.
- Family resources and leave.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
