Senior HCP Manager, JYNNEOS/US Marketing

Bavarian Nordic • Durham, NC

2d • Remote

About The Position

The Senior HCP Manager, JYNNEOS/US Marketing owns the U.S. healthcare professional strategy for JYNNEOS and leads integrated marketing programs from design through execution. The role shapes HCP segmentation, targeting, messaging, channel strategy, content, and performance measurement to deliver appropriate, compliant engagement to priority audiences.

The position is part of U.S. Commercial, is remote within the United States, and reports to the Senior Director, North America Marketing. It collaborates across commercial and medical functions and represents U.S. HCP marketing in global forums, business reviews, and annual brand planning.

Requirements

• Bachelor’s degree required.
• At least 5 years of experience in pharmaceutical or biopharma commercial roles, including significant experience leading U.S. HCP marketing for a science-driven brand across strategy, omnichannel engagement, and field force enablement.
• Experience leading cross-functional initiatives with Sales, Medical Affairs, Market Access, Regulatory, and Commercial Operations in a regulated U.S. promotional environment, including Medical/Legal/Regulatory review.
• Experience managing external agencies, marketing budgets, and commercial investments.
• Strong strategic and analytical skills, including interpreting performance data, generating actionable insights, and presenting clear recommendations to senior stakeholders.
• Ability to translate complex clinical and market information into compelling, compliant HCP content.
• Working knowledge of FDA promotional guidelines and pharmaceutical promotional review.
• Proficiency with CRM and marketing technology platforms, such as Veeva.
• Entrepreneurial mindset suited to fast-paced, resource-constrained settings.

Nice To Haves

• MBA or another relevant advanced degree.
• Experience in the U.S. vaccines landscape, including ACIP recommendations, immunization schedules, and public health dynamics.
• Experience in HIV prevention or treatment.
• Experience launching products into new customer segments or shaping new markets.

Responsibilities

• Own the annual JYNNEOS HCP marketing strategy, including the HCP journey, engagement priorities, messages, goals, KPIs, budget, and investment priorities, aligned with commercial goals and the evolving mpox market.
• Refine HCP segmentation and targeting using prescribing, claims, and behavioral data; apply insights to personalization, channel selection, engagement cadence, field deployment, and promotional resource allocation.
• Design and execute integrated omnichannel programs across personal, non-personal, and digital channels, including segment-specific messaging, content, and campaign tactics.
• Lead Medical, Regulatory, and Legal promotional review; own content for MRC submissions; and ensure materials are compliant, on-brand, and delivered to quality, timeline, and budget expectations.
• Define and monitor leading and lagging KPIs, dashboards, and business readouts; use performance data to recommend optimizations to content, channel mix, targeting, ROI, and budget allocation.
• Partner with Sales, Channel Marketing, Commercial Operations, Medical Affairs, and Market Access; represent U.S. HCP marketing in global forums, business reviews, and annual brand planning.
• Manage external agencies and partners, including creative quality, execution, timelines, budgets, and commercial investments.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior