US Vyndamax HCP Marketing Director

Pfizer•New York City, NY
•Hybrid

About The Position

VYNDAMAX (tafamidis) is a major U.S. Pfizer brand and the anchor brand within Specialty Care. Following its landmark launch for transthyretin amyloid cardiomyopathy (ATTR-CM), the brand faces two in-market competitors. The Director will help maintain and grow Vyndamax’s position as a first-line therapy through rigorous strategic planning, operational execution, and investment management. The role leads the strategy, development, and execution of high-impact HCP marketing initiatives, translating scientific data, customer insights, and competitive intelligence into innovative tactics. The position reports to the Vyndamax HCP Lead and works across functions to support the brand’s commercial priorities. The role is hybrid and involves approximately 20% domestic travel for customer and stakeholder engagement, market research, conferences, and business meetings.

Requirements

  • Bachelor’s degree required.
  • At least 8 years of experience in the pharmaceutical, healthcare, or strategic consulting industries.
  • Previous U.S. marketing experience and a proven track record of success in highly competitive markets.
  • Proven ability to connect data with promotion.
  • Strong business acumen and excellent written and verbal communication skills.
  • Ability to execute amid ambiguity or change, take accountability for business challenges, think strategically, and address complex problems.
  • Effective listening and communication skills, including gathering stakeholder input and gaining alignment.
  • Ability to navigate internal organizations and processes.
  • Adaptability and flexibility, including the ability to work with multiple teams simultaneously.
  • Demonstrated ability to work in cross-functional teams and foster collaboration without direct reporting relationships.
  • Exceptional analytical skills and ability to turn insights into actionable strategies.
  • Ability to adapt to change and execute effectively under demanding timelines.
  • Ability to interpret complex scientific and clinical data and translate insights into commercial strategies and promotional initiatives.
  • Ability to travel approximately 20% domestically.
  • Must be authorized to work in the United States; U.S. work visa sponsorship is unavailable, and permanent U.S. work authorization is required.

Nice To Haves

  • MBA or other advanced degree.
  • Oncology or rare disease experience.
  • Experience influencing and collaborating with peers, developing and coaching others, and overseeing or guiding colleagues’ work.

Responsibilities

  • Own the strategy and development of field-facing promotional resources for treating cardiologists.
  • Lead the development of new and evolved marketing materials, including a digital sales presentation and clinical compendium.
  • Monitor scientific publications, evaluate their potential for commercial promotion, and guide RC/BURC CFL discussions.
  • Develop innovative HCP marketing strategies responsive to brand needs and a changing competitive environment.
  • Monitor business performance and identify opportunities to accelerate growth, improve customer engagement, and strengthen competitive positioning.
  • Define strategic priorities and investment recommendations for treating cardiologists using market dynamics, customer insights, and competitive intelligence.
  • Partner with the sales team to gather feedback and implement recommendations; chair strategy forums as needed.
  • Lead national sales meetings and support development of the HCP tactical plan.
  • Influence and align senior cross-functional partners, including medical, RC, analytics, and customer-facing colleagues, to ensure coordinated execution.
  • Manage agency partnerships, project timelines, and budgets to support timely and efficient execution.
  • Execute effectively amid uncertainty, demanding timelines, and a fast-paced competitive environment.
  • Keep marketing strategies and tactics patient-centered and aligned with Pfizer’s commitment to improving patients’ lives.
  • Demonstrate leadership through collaboration, developing and coaching others, and guiding colleagues’ work toward meaningful outcomes and business impact.

Benefits

  • 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
  • Paid vacation, holiday, and personal days.
  • Paid caregiver, parental, and medical leave.
  • Medical, prescription drug, dental, and vision coverage.
  • Participation in Pfizer’s Global Performance Plan with a bonus target of 20% of base salary.
  • Eligibility to participate in a share-based long-term incentive program.
  • Relocation assistance may be available based on business needs and/or eligibility.
  • Comprehensive benefits and programs to support colleagues’ health and life needs.
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