Senior Manager - Dazodalibep HCP Launch Marketing
About The Position
Amgen is seeking a Senior Manager to help prepare the U.S. organization and marketplace for the potential launch of dazodalibep, an investigational medicine in Phase 3 development for Sjögren’s disease. As a key member of the U.S. launch team, this role will help shape the treatment landscape and HCP understanding of unmet patient needs, with ownership of high-impact work in partnership with the HCP Marketing Director and cross-functional teams. The role translates customer insights, emerging evidence, clinical data, and market dynamics into HCP marketing programs and launch initiatives. This hands-on, highly visible position leads development and execution of branded and unbranded campaigns, field resources, and digital experiences. It contributes to U.S. brand planning and launch readiness, including market shaping, strategic planning, promotional execution, field engagement, and commercialization. The role also owns selected HCP marketing workstreams, including tactical planning, agency partnerships, budgets, timelines, and performance.
Requirements
- Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; or master’s degree and 4 years; or bachelor’s degree and 6 years; or associate’s degree and 10 years; or high school diploma/GED and 12 years.
- Critical thinking, leadership, collaboration, and ability to champion HCP customers and patients.
- Strong marketing competence, including understanding of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
- Strength in analytics and measurement, with ability to translate data into actionable insights and optimize media and marketing strategies.
- Ability to understand customer needs and translate insights into connected HCP experiences that support engagement and adoption across the customer journey.
- Ability to prioritize and act in a fast-paced launch environment with evolving information and competing priorities.
- Excellent judgment and high ethical standards in a regulated pharmaceutical environment.
- Excellent communication skills and ability to articulate strategy and influence stakeholders.
- Ability to build positive relationships and collaborate across a matrix organization with cross-functional and external partners.
Nice To Haves
- Experience working with agencies, media partners, and publishers to develop and produce engaging creative and customer experiences.
- Experience marketing regulated products and/or services; launch experience is strongly preferred.
Responsibilities
- Lead execution of U.S. HCP pre-launch and launch initiatives across personal and non-personal promotional channels, including field resources, digital campaigns, and integrated customer engagement programs.
- Translate customer insights, emerging clinical evidence, and market dynamics into HCP marketing programs, promotional resources, and launch activities.
- Collaborate with and influence cross-functional and global partners to deliver an integrated launch.
- Lead unbranded disease education and market-shaping initiatives about Sjögren’s disease burden, unmet need, and the treatment landscape.
- Support localization of brand positioning, HCP campaigns, promotional messaging, and customer strategy, including segmentation, targeting, account prioritization, customer journeys, and adoption barriers.
- Own assigned DSE and branded HCP non-personal promotional initiatives, including websites, digital media, video, email, social media, and congress amplification.
- Own priority personal promotional materials and field experiences, including ICVAs, leave-behinds, rep-triggered communications, objection-handling resources, congress and booth materials, and other launch-critical field tools.
- Partner with Sales Leadership, Sales Operations, Business Analytics & Insights, and Sales Training on field engagement and launch readiness, and establish feedback loops to improve messaging, promotional resources, and activation plans.
- Partner with Regulatory, Legal, and Medical through promotional review to deliver high-quality materials on critical launch-readiness timelines.
- Monitor the Sjögren’s treatment landscape, emerging competitors, customer perceptions, and market dynamics, and translate developments into implications for the brand and field execution.
- Contribute to U.S. brand planning and launch readiness while owning high-priority HCP marketing workstreams, including tactical planning, agency partnerships, budgets, timelines, and performance.
Benefits
- Health and welfare plans for staff and eligible dependents, including group medical, dental, and vision coverage.
- Retirement and Savings Plan with generous company contributions.
- Life and disability insurance.
- Flexible spending accounts.
- Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives.
- Stock-based long-term incentives.
- Award-winning time-off plans.
- Flexible work models where possible.
- Career development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
High school or GED
