Senior Manager - Dazodalibep HCP Launch Marketing

Amgen•Chicago, IL

About The Position

Amgen is a biotechnology company focused on using science and innovation to develop medicines for patients with serious illnesses. Dazodalibep is an investigational medicine in Phase 3 clinical development for Sjögren’s disease. In this highly visible, hands-on role, the Senior Manager, HCP Launch Marketing will help prepare the U.S. organization and marketplace for a potential launch, contributing to market shaping and strategic planning through commercialization. As a key member of the U.S. launch team, this individual will partner closely with the HCP Marketing Director and cross-functional teams to turn customer insights, emerging evidence, clinical data, and market dynamics into impactful HCP marketing programs and launch initiatives. The role leads development and execution of branded and unbranded campaigns, field resources, and digital experiences to engage HCPs and support launch readiness.

Requirements

Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; or master’s degree and 4 years; or bachelor’s degree and 6 years; or associate’s degree and 10 years; or high school diploma/GED and 12 years.
Critical thinking, leadership, collaboration, and ability to champion HCP customers and patients.
Strong marketing competence, including understanding of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
Strength in analytics and measurement, with ability to translate data into actionable insights and optimize media and marketing strategies.
Ability to understand customer needs and translate insights into relevant, connected HCP experiences across the customer journey.
Ability to prioritize and take action in a fast-paced launch environment with evolving information and competing priorities.
Excellent judgment and high ethical standards in a regulated pharmaceutical environment.
Excellent communication skills and ability to articulate strategy and influence stakeholders.
Ability to build positive relationships and collaborate across a matrix organization and with external partners.

Nice To Haves

Experience working with agencies, media partners, and publishers to develop engaging creative and customer experiences.
Experience marketing regulated products and/or services; launch experience is strongly preferred.

Responsibilities

Lead execution of U.S. HCP pre-launch and launch initiatives across personal and non-personal promotional channels, including field resources, digital campaigns, and integrated customer engagement programs.
Translate customer insights, emerging clinical evidence, and market dynamics into HCP marketing programs, promotional resources, and launch activities.
Collaborate with and influence global and cross-functional partners to support an integrated launch.
Develop and execute unbranded disease education and market-shaping initiatives that increase understanding of Sjögren’s disease burden, unmet need, and the evolving treatment landscape.
Support localization of brand positioning, HCP campaigns, promotional messaging, and customer strategy, including segmentation, targeting, account prioritization, customer journeys, and adoption barriers.
Own assigned DSE and branded HCP non-personal promotional initiatives, including websites, digital media, video, email, social, and congress amplification.
Own priority personal promotional materials and field experiences, including ICVAs, leave-behinds, rep-triggered communications, objection-handling resources, congress and booth materials, and other launch-critical field tools.
Partner with Sales Leadership, Sales Operations, Business Analytics & Insights, and Sales Training on field engagement and launch readiness, creating feedback loops to improve messaging, promotional resources, and activation plans.
Work with Regulatory, Legal, and Medical through promotional review to deliver high-quality materials on launch-readiness timelines.
Monitor the Sjögren’s treatment landscape, emerging competitors, customer perceptions, and market dynamics, and translate developments into implications for the brand and field execution.
Contribute to U.S. brand planning and launch readiness while owning high-priority HCP marketing workstreams, including tactical planning, agency partnerships, budgets, timelines, and performance.

Benefits

Comprehensive employee benefits package
Retirement and Savings Plan with generous company contributions
Group medical coverage
Dental coverage
Vision coverage
Life insurance
Disability insurance
Flexible spending accounts
Discretionary annual bonus program, or a sales-based incentive plan for field sales representatives
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models where possible
Career development opportunities