HCP Marketing Specialist - Dermatology

UCB•Atlanta, GA

16h•$108,000 - $142,000•Hybrid

About The Position

The HCP Marketing Specialist supports development and execution of marketing content, programs, and communication plans aligned with brand strategy in the Dermatology marketplace. The role supports the dermatology portfolio and partners with Marketing Leads to optimize executional excellence. It leads coordination of promotional materials through internal review processes and provides operational support to brand teams on assigned projects and workstreams. The position coordinates promotional materials, campaign and program implementation, medical congress and internal sales meeting logistics, budget operations, agency work, and internal review processes. It also maintains integrated marketing calendars, supports digital asset and promotional content platforms, and helps monitor progress against marketing objectives and execution timelines. UCB describes its work environment as hybrid-first, with teams collaborating in local hubs. Unless a role description states otherwise or the nature of the position precludes it, employees spend 40% of their time in the office.

Requirements

Bachelor’s degree required.
Demonstrated success in project management, vendor management, and budget management.
Prior experience working with stakeholders such as marketing, sales, legal, regulatory, medical, market access, compliance, and operations.
Prior experience working with agency partners to deliver tactical plans on strategy, on time, and on budget.
Self-motivated, with extreme attention to detail.
Ability to manage multiple priorities with excellent organizational and problem-solving skills.
Ability to present to groups of all sizes, sometimes on short notice.
Proficiency in Microsoft Teams, PowerPoint, and Excel, including presentation development, data organization, and basic analysis and reporting.
Strong written and verbal communication skills, including communicating priorities, synthesizing information, and collaborating effectively with cross-functional teams and external partners.
Strong interpersonal skills, including building productive relationships, influencing without authority, and communicating effectively across organizational levels.

Nice To Haves

MBA preferred.
Two or more years of pharmaceutical marketing experience preferred.
Prior experience with SAP or similar systems.

Responsibilities

Oversee promotional materials inventory management and fulfillment with designated vendors.
Coordinate delivery of promotional materials to field sales teams and provide appropriate communication.
Organize and manage logistics for brand activities at medical congresses and internal sales meetings.
Document procedures, processes, and workflows, and recommend efficiency improvements.
Track marketing projects through the internal review committee process and coordinate prioritization among cross-functional job owners.
Support brand team budget operations by initiating purchase orders, tracking vendor invoices and accruals, and cross-referencing monthly spending against forecasts.
Support tracking of clinician education and consulting initiation and completion documentation.
Coordinate tactical implementation of marketing campaigns, Peer to Peer activities, promotional programs, and field initiatives.
Coordinate deployment of approved promotional resources across marketing and field teams.
Maintain integrated marketing calendars showing initiatives, milestones, and deliverables.
Partner with brand leads to monitor progress against marketing objectives and execution timelines.
Support management of digital assets and promotional content platforms.
Coordinate and support agency status, including timelines, deliverables, and project status.
Prepare funding requests for marketing initiatives and track approval.
Manage promotional material production, shipping, and inventory.
Support congresses, internal sales meetings, and brand activities.
Participate in other projects or duties as assigned.