Marketing Automation Senior Specialist - HCP
About The Position
The Marketing Automation Senior Specialist is part of AbbVie Digital Lab and plays an integral role in building Healthcare Professional (HCP) 1:1 marketing programs. The role combines ownership of high-complexity campaign work with formal people leadership, technical oversight, and cross-functional partnership. The specialist builds, quality-checks, and executes complex brand omnichannel programs, including base-cadence journeys and trigger programs. They oversee campaign implementation, testing, quality assurance, and deliverability; lead and develop assigned team members; identify and resolve campaign, data, audience, and operational issues; and optimize targeting, personalization, segmentation, journey orchestration, and dynamic content. The role leads internal and external partners in defining and improving email, direct mail, media, and omnichannel campaigns, while communicating progress, decisions, risks, and business value to stakeholders. The position also keeps current with 1:1 marketing, CRM, email industry practices, and emerging technology.
Requirements
- Bachelor’s degree in Business or Marketing, or equivalent experience.
- 5–8 years of experience in database marketing, CRM, email, digital, direct mail, marketing automation, or 1:1 marketing.
- At least 5 years of hands-on experience creating campaigns in enterprise-level marketing automation platforms.
- Demonstrated people-management experience, including coaching, performance management, development planning, workload allocation, and onboarding.
- Ability to think strategically, execute plans, and exceed stakeholder expectations and project goals.
- Ability to work independently, lead through ambiguity, and make sound decisions with limited day-to-day supervision.
- Ability to lead and manage multiple projects and team priorities simultaneously in a fast-paced, dynamic environment, assign priorities, balance capacity, and meet delivery dates.
- Strong client service, stakeholder management, and project leadership skills; ability to communicate effectively with business and technical individuals.
- Knowledge of database marketing, CRM, journey orchestration, audience segmentation, personalization, email, digital, and 1:1 marketing concepts and best practices.
- Strong analytical and problem-solving skills, including identifying root causes and applying learnings.
- Proficiency with Microsoft Excel, SQL, and HTML/CSS.
- Excellent written, verbal, interpersonal, and coaching skills.
Nice To Haves
- Strong Adobe Marketo Engage experience.
- Experience with Salesforce Marketing Cloud, Adobe Journey Optimizer, or similar platforms.
- Platform certification or equivalent demonstrated enterprise experience.
- Experience with Adobe products.
Responsibilities
- Build, quality-check, and execute high-complexity brand omnichannel programs, including base-cadence journeys and complex trigger programs.
- Ensure accurate, complete, on-time, and error-free campaign implementation, testing, and QA in the marketing automation platform; create, review, and share standard quality-control documents.
- Lead assigned team members through day-to-day work allocation and prioritization, coaching, performance management, development planning, onboarding, and quality oversight.
- Monitor email deliverability across domains for brand campaigns; recommend ways to optimize deliverability, resolve IP reputation issues, and ensure inbox placement.
- Identify campaign, data, audience-logic, IP-reputation, deliverability, and operational issues; determine root causes and recommend corrective actions.
- Participate in and lead agile delivery activities, including design, build, QA, and continuous improvement; maintain documents according to department policies and procedures.
- Influence and implement targeting, personalization, audience segmentation, journey orchestration, and dynamic-content capabilities.
- Build and execute test plans, identify winning approaches, and recommend optimization opportunities to improve deliverability, reach, and engagement.
- Lead internal and external partners in defining, executing, and optimizing email, direct mail, media, and omnichannel campaigns.
- Lead or contribute to team innovations, cross-functional projects, and scalable process improvements with Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics and Business Insights, Creative, digital agencies, and CRM and technology teams.
- Provide exemplary customer service and manage stakeholder expectations; communicate progress, decisions, alignment, risks, and business value to the Associate Director and other partners.
- Keep current with 1:1 marketing, CRM, email industry best practices, and new technology through professional organizations, seminars, and conferences; recommend practical applications to the Associate Director.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
