Senior Marketing Automation Specialist

Generac • Sussex, WI

1d

About The Position

As a Senior Marketing Automation Specialist, you will strategize, create, and optimize marketing automation journeys to drive engagement, conversion, and customer retention. You will develop and execute email campaigns, lead nurturing programs, account-based marketing (ABM), and customer retention initiatives across channels and business groups. The role focuses on Salesforce Marketing Cloud campaign sequencing and orchestration, audience and customer data management, account-based journeys, personalized experiences, campaign testing, and performance analysis. You will collaborate with sales, demand generation, marketing operations, IT, data teams, and other stakeholders to deliver effective campaigns and improve the customer experience. The position also requires staying current with marketing automation practices and email regulations and helping teams apply relevant best practices.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, a related field, or equivalent experience.
• At least 4 years of marketing automation experience.
• Experience planning and executing email campaigns, including HTML modification and audience segmentation.
• Experience with major marketing automation platforms such as Salesforce Marketing Cloud or Marketo.
• Experience in email marketing and data automation.
• Analytical skills and attention to detail.
• Commitment to achieving measurable results.
• Ability to communicate and collaborate across departments to drive continual performance.
• Project management skills and ability to handle multiple campaigns simultaneously.
• Ability to analyze campaign performance and conduct meaningful A/B tests.
• In-depth knowledge of email platforms such as Salesforce Marketing Cloud.
• Database mindset and ability to alter audiences using SQL and filtering.
• Ability to configure new data sets in Salesforce Marketing Cloud.

Nice To Haves

• Experience supporting ABM platforms or CRM-integrated account data.
• Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email Specialist.
• In-depth knowledge of Salesforce Marketing Cloud features, including Journey Builder/Engagement Studio, Email Studio, Automation Studio, and Audience Builder.
• Proficiency in HTML and AMPscript.

Responsibilities

• Design and implement end-to-end marketing automation campaigns in Salesforce Marketing Cloud, including email marketing, lead nurturing, ABM campaigns, customer journeys, dynamic content, and personalized experiences.
• Coordinate ABM initiatives by aligning campaign logic, messaging, and timing across stakeholders and buying groups within target accounts.
• Design and manage account-based journeys in Salesforce Marketing Cloud Journey Builder, aligned with account intent and lifecycle stages.
• Partner with sales, demand generation, and marketing operations teams to align account segmentation, engagement signals, and campaign triggers.
• Use Salesforce Marketing Cloud to manage customer data and segment audiences.
• Work with IT and data teams to design, configure, and integrate new data into Salesforce Marketing Cloud.
• Analyze customer and account behavior, engagement signals, and touchpoints to create comprehensive customer journey maps and support seamless, personalized interactions.
• Continuously test and optimize campaign elements, including subject lines, content, calls to action, and timing, to improve engagement and conversion and ensure quality assurance.
• Generate regular reports on marketing performance metrics and campaign results, provide stakeholder insights, and make data-driven recommendations for improvement.
• Stay current with industry trends, best practices, and regulations related to marketing automation and email marketing.
• Work with teams to implement marketing automation and email best practices and regulations.

Benefits

• Health, dental, and vision benefits.
• 401(k).
• Free onsite gym open Monday through Saturday for Generac employees.
• Product loan program for up to four days and discount programs.
• Volunteer Time Off program for charitable volunteer opportunities on company time.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior