Marketing Automation Specialist

Life Surge•Palmetto, FL

13h

About The Position

Life Surge is seeking a highly skilled, detail-oriented Marketing Automation Specialist to support the execution, optimization, and management of marketing automation strategies. The role primarily focuses on implementing and optimizing workflows, email marketing automation, and lead nurturing processes within HubSpot. The specialist will use customer journey mapping and data-driven decision-making to help automation drive business growth, enhance customer engagement, and improve marketing efficiency. The position reports to the Vice President of Customer Communication and works closely with various teams. The role is full-time, 40 hours per week, and exempt. Responsibilities may evolve based on business needs and leadership discretion.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field, or equivalent work experience.
At least 3 years of experience working with HubSpot’s marketing automation platform.
Strong understanding of marketing automation best practices, including segmentation, lead nurturing, and workflow automation.
Experience building and optimizing email campaigns, workflows, and integrations within HubSpot.
Understanding of inbound marketing principles and CRM strategies.
Proficiency with HubSpot CRM lead management, lead scoring, reporting, and analytics.
Excellent attention to detail and problem-solving skills, including the ability to troubleshoot automation issues.
Strong communication and collaboration skills with cross-functional teams.
Ability to manage multiple tasks in a fast-paced environment while meeting deadlines.

Responsibilities

Manage and execute HubSpot automation workflows to ensure marketing campaigns run efficiently and effectively.
Collaborate with the department head to align automation strategies with overall marketing objectives.
Implement and monitor lead nurturing workflows, segmentation strategies, and lead scoring models to optimize customer journeys.
Assist with content development, including email templates, landing pages, and forms, while ensuring brand consistency.
Work with the content team to develop compelling email marketing copy that engages audiences and drives conversions.
Conduct A/B testing to optimize email performance, messaging, and customer engagement.
Perform quality assurance checks to ensure accurate campaign implementation and troubleshoot issues.
Support data management, including segmentation, data cleansing, and database maintenance, to improve targeting and personalization.
Analyze data and HubSpot analytics to generate insights and optimize marketing automation.
Generate reports on marketing automation metrics, campaign performance, and lead quality, and provide insights for optimization.
Stay current with HubSpot features, marketing automation trends, and best practices, and share insights with the team.