Marketing Automation Specialist

Topgolf • Dallas, TX

4d

About The Position

The Marketing Automation Specialist executes and optimizes automated marketing campaigns for Topgolf. The role builds technical journeys across email, SMS, and app push platforms to improve conversion and visit frequency, decrease churn, and optimize spend. It also connects player data from multiple sources to enhance personalization.

The specialist works closely with program managers, email developers, and stakeholders across the Commercial & Digital, Event, and Brand teams. The position manages marketing automation platforms and vendor relationships, develops audience segments and personalized campaigns, tests and monitors campaign performance, and reports on key metrics. It also partners with the Product Manager, CDP to support effective triggering and deployment of downstream campaigns.

Requirements

• Bachelor's degree in Computer Science, Computer Engineering, Marketing, or a related business field.
• At least 5 years of experience managing marketing automation platforms, such as Oracle Responsys, Salesforce Marketing Cloud, Vibes, or Airship.
• At least 5 years of experience designing and implementing marketing campaigns across channels such as email, SMS, and app push.
• At least 3 years of experience with relational tables, queries, and custom audience development.
• At least 3 years of experience with data handling using API and batch processing.
• At least 2 years of familiarity with programming languages commonly used in data management, such as SQL.
• Strong analytical and problem-solving skills, including the ability to derive insights from customer data to inform journey strategy.
• Effective communication skills to convey data-driven insights to non-technical stakeholders.
• Strong organizational skills to manage multiple projects, with attention to detail and high-quality, error-free campaigns.
• Ability to collaborate with cross-functional teams and platform vendors.
• Proactive approach to identifying and addressing data and platform challenges.
• Willingness to stay current on industry trends, emerging technologies, and marketing automation best practices.

Nice To Haves

• At least 2 years of HTML development experience, including responsive email development, and CSS development.

Responsibilities

• Design and implement automated marketing and event journeys across email, SMS, and app push platforms to deliver personalized, targeted communications.
• Build workflows aligned with business objectives and player segmentation strategies.
• Manage and optimize marketing automation platforms and vendor relationships, ensuring integration with other marketing technologies.
• Collaborate with the Product Manager, CDP on triggering and deploying downstream campaigns.
• Use customer data to create audience segments and personalize automated campaigns.
• Implement A/B testing to refine automated communications.
• Monitor and analyze campaign performance and provide optimization insights and recommendations.
• Generate regular reports on metrics such as open rates, click-through rates, and conversion rates.
• Identify and address data and platform challenges to deliver high-quality, error-free campaigns.
• Work with program managers, email developers, and stakeholders across Commercial & Digital, Event, and Brand teams.

Benefits

• Free play.
• Half-price food.
• Health benefits.
• Dental benefits.
• Vision benefits.
• 401(k) team member match.
• Free mental well-being platform.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level