Marketing Automation Specialist

Topgolf • Dallas, TX

3d

About The Position

The Marketing Automation Specialist executes and optimizes automated marketing campaigns for Topgolf, building technical journeys across email, SMS, and app push platforms. The role aims to improve conversion and visit frequency, decrease churn, optimize spend, and connect player data from multiple sources to enhance personalization.

The specialist works closely with program managers, email developers, and stakeholders across the Commercial & Digital, Event, and Brand teams. The position involves designing and implementing automated marketing and event journeys, building workflows aligned with business objectives and player segmentation strategies, managing automation platforms and vendor relationships, and collaborating with the Product Manager, CDP on downstream campaign triggering and deployment. The role also uses customer data for segmentation and personalization, performs A/B testing, monitors campaign performance, recommends optimizations, and reports on key metrics.

Requirements

• Bachelor's degree in Computer Science, Computer Engineering, Marketing, or a related business field.
• At least 5 years of experience managing marketing automation platforms.
• At least 5 years of experience designing and implementing campaigns across channels such as email, SMS, and app push.
• At least 3 years of experience with relational tables, queries, and custom audience development.
• At least 3 years of experience with data handling using API and batch processing.
• At least 2 years of familiarity with programming languages commonly used in data management, such as SQL.
• Strong analytical and problem-solving skills, including the ability to derive insights from customer data to inform journey strategy.
• Effective communication skills to convey data-driven insights to non-technical stakeholders.
• Strong organizational skills to manage multiple projects simultaneously, with attention to detail and campaign quality.
• Ability to collaborate with cross-functional teams and platform vendors.
• Proactive approach to identifying and addressing data and platform challenges.
• Willingness to stay current on industry trends, emerging technologies, and marketing automation best practices.

Nice To Haves

• At least 2 years of HTML development, including responsive email, and CSS development.

Responsibilities

• Design and implement automated marketing and event journeys across email, SMS, and app push platforms.
• Build workflows aligned with business objectives and player segmentation strategies.
• Manage and optimize marketing automation platforms and vendor relationships, ensuring integration with other marketing technologies.
• Collaborate with the Product Manager, CDP to support effective triggering and deployment of downstream campaigns.
• Use customer data to create audience segments and personalize automated campaigns.
• Implement A/B testing to improve automated communications.
• Monitor and analyze campaign performance and provide optimization insights and recommendations.
• Generate regular reports on metrics such as open rates, click-through rates, and conversion rates.
• Identify and address data and platform challenges to deliver high-quality, error-free campaigns.
• Work with program managers, email developers, and stakeholders across Commercial & Digital, Event, and Brand teams.

Benefits

• Free play.
• Half-price food.
• Health benefits.
• Dental insurance.
• Vision insurance.
• 401(k) team member match.
• Free mental well-being platform.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level