Senior Marketing Automation & Content Specialist

Prestige Employee Administrators•Melville, NY

3d•$110,000 - $125,000•Hybrid

About The Position

The Senior Marketing Automation & Content Specialist owns PrestigePEO’s email marketing and marketing automation program from strategy through execution, while creating the content and communications that support it. Using Salesforce Marketing Cloud Account Engagement (formerly Pardot) and Salesforce CRM, the role builds and optimizes nurture programs, campaigns, and lead management processes to engage broker partners, clients, and prospects and move them through the funnel. The role combines platform expertise and writing ability, and serves as the Marketing team’s primary Salesforce resource for configuration, process automation, reporting, and user adoption. This is a hybrid position based in PrestigePEO’s Melville, NY office. The schedule is three days in the office and two remote; the position is not remote and is open to local candidates only. The stated salary range is $110,000–$125,000, based on experience.

Requirements

Bachelor’s degree in Marketing, Communications, English, or a related field, or equivalent professional experience.
At least 5 years of professional experience in email marketing, marketing automation, or content marketing.
At least 3 years of hands-on experience administering Salesforce Marketing Cloud Account Engagement (Pardot) in a B2B environment.
Salesforce Certified Marketing Cloud Account Engagement Specialist certification, or ability to earn it within six months of hire.
Hands-on Account Engagement experience with Engagement Studio programs, automation rules, dynamic content, forms, form handlers, landing pages, lead scoring and grading, and Salesforce connector synchronization and troubleshooting.
Working knowledge of HTML and CSS for building and troubleshooting email templates and landing pages.
Excellent writing, editing, and proofreading skills; applicants must submit a portfolio or writing samples demonstrating range across formats.
Ability to analyze campaign performance, connect marketing activity to pipeline, and translate data into actionable improvements.
Working knowledge of Salesforce configuration, including objects and fields, validation rules, flows, reports, and dashboards.
Strong organizational and project management skills, including the ability to balance multiple priorities and deadlines.
Must be able to work in the Melville, NY office; the role is hybrid, with three days in the office and two remote, and is not remote.

Nice To Haves

PEO, HR services, benefits, or insurance experience is a strong advantage.
Salesforce Account Engagement Consultant certification is preferred.

Responsibilities

Own the strategy, development, and execution of email marketing and automation programs in Salesforce Marketing Cloud Account Engagement, including Engagement Studio programs, automation rules, completion actions, and dynamic lists.
Develop lead-nurturing, onboarding, re-engagement, and drip programs for broker partners, prospects, and clients.
Build and maintain responsive email templates, landing pages, forms, and form handlers, using personalization, dynamic content, and merge fields.
Partner with Sales leadership to develop and refine lead scoring and grading models, lifecycle stages, and lead assignment rules.
Maintain segmented lists and prospect data in Account Engagement and Salesforce, supporting accurate targeting and compliance with applicable email and privacy requirements.
Manage email deliverability and sender reputation, including authentication, list hygiene, bounce and unsubscribe handling, and bulk sender requirements.
Manage the Account Engagement–Salesforce connector and campaign structure so marketing activity is accurately reflected in the CRM.
Maintain an email marketing calendar aligned with broader marketing strategies.
Write, edit, and proofread marketing content, including email copy, newsletters, blog posts, landing pages, case studies, web copy, and sales enablement materials.
Develop client and broker communications, including service announcements, benefits and open enrollment messaging, event and webinar promotions, and HR and compliance updates, in coordination with subject-matter experts.
Create content for audience segments and buyer-journey stages, maintaining alignment with brand voice and marketing objectives.
Coordinate and maintain a content calendar with the email marketing calendar.
Establish and uphold brand voice, tone, and style guidelines across written materials.
Optimize content for search and audience engagement, using performance data to refine messaging and topics.
Repurpose long-form content into email series, social posts, and other campaign assets.
Use approved AI-assisted writing and campaign tools responsibly, applying editorial judgment to generated output.
Fact-check and proofread content for accuracy, grammar, and consistency before publication.
Configure and maintain Salesforce objects and fields, validation rules, page layouts, user permissions, and supported third-party integrations in coordination with IT and other system administrators.
Build and maintain Salesforce flows and process automations for data entry, approvals, and repetitive tasks.
Partner with Marketing and Sales to develop and maintain reports and dashboards for pipeline, campaign activity, and client and broker relationships.
Maintain CRM and Account Engagement data integrity through audits, deduplication, and data hygiene standards.
Gather stakeholder requirements and translate business needs into scalable, adoptable Salesforce solutions.
Promote CRM best practices and consistent data entry and platform use.
Support Salesforce user onboarding and maintain written and video training materials and system documentation.
Troubleshoot Salesforce and Account Engagement issues, including sync errors, and resolve or escalate them in a timely manner.
Keep current on Salesforce releases and evaluate relevant new features and AppExchange tools.
Analyze email and content performance and implement data-driven improvements, accounting for limitations of open-rate data caused by mailbox privacy features.
Conduct A/B tests on subject lines, content, send times, and calls to action.
Track KPIs such as list growth, MQLs, MQL-to-SQL conversion, marketing-sourced and influenced pipeline, deliverability, sender reputation, and content engagement.
Build campaign influence and attribution reporting in Salesforce and present findings and recommendations to Marketing leadership and executive stakeholders.
Stay current on email marketing and content trends, tools, and best practices.
Collaborate with Sales, Broker Relations, Client Services, design resources, and leadership to maintain cohesive messaging and branding.
Integrate email and written content with other digital channels, including social media and web, in support of broader marketing initiatives.
Manage multiple projects and deadlines simultaneously.
Maintain strict confidentiality of client, employee, and company information.
Perform additional duties and special projects in support of the Marketing department and organizational goals.