Senior Marketing Content Specialist

Ally Waste•Gilbert, AZ

About The Position

Ally Waste is seeking a hands-on content marketer to turn marketing goals into clear messaging and finished content. The role helps shape campaigns, owns the organic social presence, and creates materials that explain the company’s services and value. The specialist is expected to bring ideas, make sound decisions, and carry projects from concept through delivery, with ownership of their work and strategic guidance and feedback. This individual contributor role collaborates across the business and has no direct reports.

Requirements

  • Approximately 4+ years of relevant experience.
  • Examples of content and projects independently developed and delivered.
  • Strong writing and content judgment, including the ability to understand an audience, find relevant angles, and make complex information easy to understand.
  • Self-directed and resourceful, able to work from a goal without every step mapped out, ask thoughtful questions, solve problems, and know when to seek input.
  • Creative and organized, able to turn ideas into practical plans, follow through, and find better ways to get work done.
  • Approachable and proactive communication skills, including building relationships, earning cooperation, explaining choices, and remaining open to feedback.
  • Comfort with AI and modern marketing tools, using AI to explore ideas and accelerate drafts while verifying claims and improving messaging.
  • Confidence using Canva to create everyday graphics with clear layouts, readable typography, and a consistent brand feel.

Nice To Haves

  • Experience creating polished graphics from scratch.
  • Experience filming and editing short interviews, service footage, or social videos.
  • Experience developing customer stories or case studies.
  • Familiarity with SEO or marketing platforms such as HubSpot.
  • Background in B2B marketing, multifamily, or service-based businesses.

Responsibilities

  • Develop campaign content, including briefs, messaging, and copy for emails, landing pages, blogs, and social media.
  • Own organic social media by planning the calendar, creating posts and Canva graphics, and managing scheduling.
  • Connect with sales and operations to understand customer challenges, learn about services, and gather insights for content.
  • Create clear sales materials that explain services and their value to support customer conversations.
  • Develop video concepts and scripts, help capture footage, and edit short videos for social media and other marketing content.
  • Manage deadlines, gather input, communicate progress, and see projects through completion.
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