Senior Content Marketing Specialist

Citizens, Inc. • Austin, TX

20h • Hybrid

About The Position

Citizens, Inc. is seeking a creative, strategic, and data-driven Senior Content Marketing Specialist to develop, create, publish, and manage engaging content across the company’s social media channels and actively monitor and interact with online communities. The role helps amplify the company’s brands, voice, and mission through digital experiences that build brand awareness and trust, foster engagement, and grow audiences among agents, policyholders, prospects, employees, and industry stakeholders.

Based at the company’s Austin, Texas corporate headquarters, the position is hybrid and reports to the Marketing and Communications Director. It works across social media content strategy and creation, community management, audience growth, brand advocacy, campaign development, cross-functional collaboration, analytics, and reporting.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field.
• At least 5 years of experience in content marketing, social media marketing, communications, or digital marketing.
• Experience developing and managing content strategies across multiple social media platforms.
• A portfolio demonstrating strong writing, storytelling, and content creation capabilities.
• Exceptional writing, editing, proofreading, and storytelling skills.
• Strong understanding of social media platforms, algorithms, trends, and best practices.
• Experience using social media management and scheduling tools.
• Knowledge of content marketing principles and audience development strategies.
• Proficiency with analytics and reporting platforms.
• Ability to translate complex concepts into engaging, easily understood content.
• Strong project management and organizational skills, including the ability to manage multiple projects and deadlines simultaneously.
• Creative mindset, with a passion for innovation and continuous improvement.
• Excellent interpersonal and collaboration skills.
• Strong attention to detail and brand consistency.

Nice To Haves

• Experience in financial services, insurance, or another regulated industry.
• Experience supporting executive thought leadership programs.
• Basic knowledge of video, photography, graphic design, or creative production workflows.
• Certification in Content Marketing, Social Media Marketing, or Digital Marketing.
• Bilingual English-Spanish.

Responsibilities

• Develop and execute content strategies and calendars supporting business objectives, brand awareness, lead generation, recruitment, and audience engagement.
• Create content for LinkedIn, Facebook, Instagram, YouTube, and emerging social media channels.
• Write, edit, and optimize social media copy, articles, campaign messaging, videos, graphics briefs, executive communications, and thought leadership content.
• Maintain content calendars and publish content on time in alignment with corporate initiatives, campaigns, events, and business priorities.
• Collaborate with internal stakeholders to make complex insurance concepts clear, engaging, and customer-friendly.
• Monitor and manage company social media accounts daily; respond to comments, messages, and inquiries promptly and professionally in a manner consistent with the brand.
• Foster interactions with customers, agents, employees, partners, and prospects, and identify opportunities to join relevant industry conversations and trends.
• Escalate customer service, compliance, or reputation management issues as appropriate.
• Develop initiatives and organic social strategies to grow followers, engagement, shareability, audience quality, and brand loyalty.
• Support employee advocacy and executive visibility initiatives through strategic content development.
• Stay current on social media trends, platform updates, content best practices, and audience behavior.
• Partner with Marketing, Sales, Strategy, Product, Compliance, HR, and Executive Leadership teams to support business initiatives with digital content.
• Contribute social content to integrated marketing campaigns and coordinate with designers, videographers, photographers, agencies, and external vendors to produce content assets.
• Monitor and analyze social media performance, engagement trends, audience growth, and campaign effectiveness.
• Prepare monthly and quarterly reports with insights, recommendations, and optimization opportunities.
• Use data to improve content performance and audience engagement strategies, and benchmark competitors and industry practices to identify opportunities for innovation and growth.

Benefits

• Medical, dental, and vision coverage.
• Short-term and long-term disability coverage.
• AD&D and group term life insurance.
• Matching 401(k).
• Virtual Visits.
• Employee Assistance Program.
• Paid time off and holidays.
• On-site gym.
• Complimentary coffee.
• Lunch Drop meal service.
• On-site bank.
• Free covered parking with electric vehicle charging stations.
• Monthly employee events.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior