Content Marketing Specialist

Loudoun County Public Schools • Ashburn, VA

3d • Hybrid

About The Position

The Content Marketing Specialist serves as a communications liaison supporting the division and HRTD’s recruitment, marketing, and strategic functions. The role develops and places recruitment communications and advertisements, maintains communication tools, promotes job fairs and hiring events through paid and earned media, and creates and distributes content marketing materials. The Specialist analyzes marketing data and analytics to make strategic, data-driven communications recommendations.

The position collaborates with HRTD and the communications office to align recruitment communications with LCPS goals and maintain brand integrity. It develops and coordinates a range of communications materials and campaigns, manages social media and an editorial calendar, and builds sourcing strategies to reach candidates through internal and external recruitment channels.

This is a 12-month position scheduled for 254 days and 8 hours per day. It is partially eligible for telework, subject to performance, supervisor approval, reliable high-speed internet, and a private designated workspace. The position reports to the Supervisor, Communications and is classified as exempt and non-union.

Requirements

• Bachelor’s degree in Communications, Marketing, or a similar field; equivalent combinations of education and experience may be considered.
• Five years of professional experience in marketing or communications.
• Experience managing, developing, and executing paid and earned social media campaigns.
• Experience planning and managing internal employee and external communication programs.
• Excellent oral, written, and interpersonal communication skills.
• Understanding of brand awareness and current marketing strategies and trends.
• Demonstrated project management skills from concept and planning through tactical execution and evaluation, including managing the work of professionals developing and delivering publications and web content.
• Ability to work effectively with school and administrative personnel at multiple organizational levels and with external stakeholders.
• Strong writing and graphic design skills.
• Knowledge of recruitment and sourcing strategies.

Responsibilities

• Collaborate with HRTD to align large-scale communication goals, marketing strategies, and multichannel campaign plans for LCPS recruitment activities.
• Develop presentations, social media campaigns, news releases, fact sheets, website content, video content, and other information-sharing tools.
• Work with the communications office to support the LCPS brand in publication development.
• Build a strategic sourcing plan for LCPS recruitment, including researching and developing networks of recruiting sources, internal referrals, and external resources such as social media outlets, websites, industry associations, and print and radio advertisements.
• Partner with HRTD to maintain LCPS brand integrity across recruitment and informational publications.
• Create and coordinate large-scale recruitment materials and advertisements tailored to reach a wide range of candidates, in collaboration with vendors and HRTD.
• Manage social media sites and the editorial calendar to support LCPS communication.
• Analyze data and leverage analytics to assist in decision-making.
• Support and promote job fairs and hiring events through multiple platforms and paid and earned media.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level