HCP Marketing Lead - Dermatology

UCB • Atlanta, GA

16h • $148,000 - $195,000 • Hybrid

About The Position

The HCP Marketing Lead develops and implements comprehensive marketing plans to build brand awareness, engage customers, and increase sales for products in Hidradenitis Suppurativa (HS) within the Dermatology marketplace. The role focuses on dermatologists, nurse practitioners, physician assistants, and the broader office teams supporting patients who need biologic medications. It combines strategic planning, creative marketing, and analytical work in a highly cross-functional environment, partnering with HCP Marketing, Sales Leadership, Medical Affairs, Learning & Development, Patient Marketing, and ecosystem partners. The position is described as hybrid/remote.

The role contributes to brand planning and cross-functional tactical plans, evolves product value propositions, identifies market opportunities, translates provider research into actionable programs, and helps ensure promotional communications are clinically consistent and aligned with brand strategy. It also develops and refines promotional resources, partners with field, training, thought leadership, and cross-functional teams, manages agency and review processes, and helps oversee marketing budgets, inventory, timelines, and expenses. Overnight travel of approximately 25–30% is required, including weekends as needed.

UCB describes itself as a global biopharmaceutical company focused on neurology and immunology, with more than 9,000 people. Its stated culture emphasizes patient value, collaboration, innovation, inclusion, respect, equal opportunity, and career growth. The company says it has adopted a hybrid-first approach, with 40% of time spent in the office unless the role description or nature of the position specifies otherwise.

Requirements

• Bachelor’s degree required.
• At least 5 years of progressive pharmaceutical marketing or marketing industry experience.
• Strong interdependent partnership, collaboration, influence, and negotiation skills.
• Proven ability to lead and work effectively across multiple functions, stakeholders, and partners.
• Ability to proactively identify issues and opportunities, make recommendations or take appropriate action, gain stakeholder alignment, and execute initiatives.
• Strong project-management skills and ability to prioritize and successfully execute complex initiatives.
• Thorough understanding of pharmaceutical regulations and compliance guidelines to support compliant brand planning and initiative execution.
• Ability to deliver presentations to groups of all sizes.
• Excellent written and verbal communication skills.

Nice To Haves

• Advanced degree, such as an MBA, PhD, PharmD, or equivalent.
• At least 2 years of pharmaceutical or medical-device sales experience.
• Dermatology or biologic experience.
• Launch experience.

Responsibilities

• Contribute to strategic brand planning and cross-functional tactical plan development, adapting plans to market dynamics and providing insights, execution support, media-planning input, channel-strategy evaluation, and KPI definitions.
• Partner in developing and evolving the core value proposition for HS products in Dermatology, including clinical data, relevant services, and access considerations.
• Identify opportunities and innovative approaches to increase market-share penetration in target markets.
• Provide input to market research and use findings about healthcare-provider needs to create actionable business-growth programs.
• Champion the clinical perspective in Dermatology and help ensure promotional materials communicate consistent clinical messages.
• Partner with the Dermatology Psoriasis team to align promotional messaging and execution and identify synergies and efficiencies.
• Partner with the Dermatology Thought Leadership team to align peer-to-peer efforts with brand strategy, positioning, and messaging and support engagement with the dermatology community.
• Partner with Training and Field Force organizations to shape execution strategies and initiatives that support marketing-strategy pull-through.
• Work across UCB’s operational matrix to support strategic alignment and tactical efficiency across Global and US functional teams.
• Create and execute marketing resources and activities that implement brand strategy and communicate product value to healthcare professionals and patients.
• Develop and refine personal and non-personal promotional resources and messaging for the Dermatology Field Sales Team and other promotional efforts, working with internal stakeholders such as patient services, market access, and external engagements.
• Manage materials, projects, and resources through the internal review committee process.
• Help manage brand agency partners, develop promotional materials, and guide materials through review and approval while ensuring initiatives remain on strategy.
• Help manage the product marketing budget and collaborate with cross-functional colleagues to keep efforts within budget and aligned with strategy.
• Track activities, inventory, and spending to keep project timelines and expenses within scope and budget.
• Travel overnight approximately 25–30%, including weekends as needed.

Benefits

• A caring and supportive culture that emphasizes inclusion, respect, and equal opportunity.
• Opportunities for growth and freedom to develop a career path.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level