Global HCP Marketing Lead, Duvakitug (IBD)

Sanofi • Cambridge, MA

7d

About The Position

The Global HCP Marketing Lead will shape and execute the healthcare professional marketing strategy for duvakitug, a high-priority Sanofi asset for inflammatory bowel disease (IBD), from prelaunch through launch and beyond. The role will build disease-state awareness, define HCP segmentation and engagement strategies, develop compelling messaging, and deploy omnichannel campaigns, including programs using AI-enabled solutions. The position works closely with key markets, notably the US and Japan, and leads the Agency of Record relationship. Duvakitug is being developed and marketed in collaboration with Teva; Sanofi is responsible for launches outside the EU.

The role reports directly to the Global Brand Lead and partners with Medical Affairs, Market Access, Patient Advocacy, Market Research, Competitive Intelligence, key markets, and Teva counterparts. It combines strategic planning with execution across HCP campaigns, disease education, KOL engagement, advisory boards, agency management, analytics, and budget oversight. The goal is to help gastroenterologists, IBD specialists, and other relevant HCPs identify and treat people living with IBD.

Requirements

• Bachelor's degree in Life Sciences, Marketing, Business, or a related field.
• At least 8 years of progressive pharmaceutical or biotechnology marketing experience, including HCP marketing in specialty care.
• Experience leading prelaunch and launch marketing for innovative therapies, including building marketing capabilities from the ground up.
• Strong understanding of omnichannel marketing and digital HCP engagement, with experience applying AI technologies in pharmaceutical marketing.
• Experience planning and facilitating advisory boards and strategic steering committees, and engaging KOLs in a commercial context.
• Proven agency management skills, including briefing, budget oversight, and performance management.
• Knowledge of pharmaceutical regulatory and promotional review processes.
• Ability to build strategic marketing plans and translate them into actionable, measurable campaigns.
• Experience navigating complex specialty-care treatment landscapes.
• Global marketing experience across diverse markets and cultures, including the US and Japan.

Nice To Haves

• Advanced degree such as an MBA, PharmD, or PhD.
• HCP marketing experience in gastroenterology, immunology, or related therapeutic areas.
• Background in gastroenterology, IBD, or related inflammatory/autoimmune and biologics markets.
• Familiarity with the IBD treatment landscape, including standard of care and emerging therapies.
• Track record of developing and executing successful disease-awareness campaigns.

Responsibilities

• Own the global HCP marketing strategy for duvakitug in IBD across prelaunch and launch, informed by treatment-landscape, competitive, and customer insights.
• Align cross-functional partners and key markets, including the US and Japan, on integrated and locally adapted execution.
• Serve as the IBD HCP marketing thought leader for senior leadership.
• Build and refine HCP segmentation based on prescribing behavior, specialty, patient mix, and engagement preferences; use it to guide targeting and resource allocation.
• Translate segmentation into actionable omnichannel campaign plans and adapt them as the HCP landscape evolves.
• Design disease-state awareness campaigns and educational content addressing HCP knowledge gaps in IBD diagnosis and management.
• Lead commercial KOL engagement, including identification, mapping, and cultivation, and partner with medical societies and patient advocacy to extend reach.
• Plan and facilitate Advisory Boards and Strategic Steering Committees, synthesizing input into strategic recommendations.
• Build trust-based KOL relationships that support brand advocacy.
• Develop evidence-based messaging and integrated digital, in-person, and hybrid campaigns for gastroenterologists, IBD specialists, and other prescribers.
• Oversee promotional and non-promotional materials to ensure regulatory, legal, and medical compliance.
• Lead the Agency of Record relationship, including briefs, budget, performance evaluation, and partnership management.
• Design personalized omnichannel HCP experiences and apply AI and analytics to targeting, personalization, and channel optimization.
• Pilot emerging digital tools, including AI, predictive analytics, and virtual platforms.
• Partner with Market Research and Competitive Intelligence to develop a continuous insights framework for strategy, messaging, and campaigns.
• Define KPIs and measurement frameworks for campaign, engagement, and brand performance, and report insights to senior leadership.
• Manage HCP marketing budgets with rigor and accountability.
• Serve as the marketing liaison to Medical Affairs, Market Access, and Patient Advocacy.
• Partner with Teva counterparts to align and ensure consistent execution across Sanofi and Teva markets.

Benefits

• At least 14 weeks of gender-neutral parental leave.
• Health and wellbeing benefits, including high-quality healthcare, prevention, and wellness programs.
• Employee benefit programs may be available to eligible employees.
• Rewards package recognizing employee contributions and impact.
• Opportunities for career growth through promotion or lateral moves, domestically or internationally.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior