HCP Personal Marketing Lead - Epilepsy
About The Position
As HCP Personal Marketing Lead - Epilepsy, you will own the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives. The role translates brand strategy, customer insights, and clinical evidence into compelling, compliant promotional tools and experiences that support engagement with healthcare professionals in a rare indication. Working closely with Marketing, Sales, Sales Training, Medical Affairs, Commercial Operations, Legal, Regulatory, Compliance, and external partners, this individual leads field promotional initiatives and HCP speaker programs, ensuring alignment with brand objectives and effective execution. This is a hands-on role requiring strong collaboration, understanding of a specialized HCP audience, cross-functional alignment, and continuous improvement of promotional effectiveness. The position may be performed remotely and requires flexibility and willingness to travel as needed.
Requirements
- Bachelor's degree required.
- Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming.
- Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and relevant regulatory and compliance requirements.
- Demonstrated ability to influence cross-functional partners, manage agencies and vendors, and deliver high-quality work against competing priorities and timelines.
- Strategic, analytical, and hands-on approach, with strong judgment, ownership, and ability to navigate ambiguity and drive results in a fast-paced environment.
Nice To Haves
- Advanced degree in business, life sciences, marketing, or a related field.
- Pre-launch or launch experience.
- Experience in rare disease, specialty pharmaceuticals, or marketing to focused HCP audiences.
Responsibilities
- Lead HCP personal promotion strategy, translating brand objectives, customer insights, segmentation, and positioning into priorities for field engagement and promotional initiatives.
- Own development and optimization of field promotional materials, including core sales resources, clinical data presentations, objection-handling tools, and other materials for effective HCP conversations.
- Lead HCP speaker programming, including speaker bureau planning, speaker identification and onboarding, training, program execution, and ongoing speaker readiness, aligned with brand objectives and compliance requirements.
- Partner with Sales and Sales Training to support launch readiness, field execution, and consistent brand messaging, incorporating field feedback and evolving customer needs.
- Translate complex clinical and scientific information into clear, customer-relevant messaging, collaborating with Medical Affairs, Legal, Regulatory, and Compliance to ensure materials and programs are accurate and compliant.
- Lead agency and vendor partners across personal promotion and speaker programming, setting expectations, managing budgets and timelines, and ensuring high-quality execution.
- Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data to identify opportunities and optimize future initiatives.
Benefits
- Medical, dental, and vision plans with 99% of premiums paid.
- Company-paid life insurance, AD&D, and disability benefits, plus voluntary plans.
- Dollar-for-dollar matching up to 6% on eligible 401(k) contributions.
- Long-term stock incentives and an employee stock purchase plan (ESPP).
- Discretionary quarterly bonus.
- Flexible wellness benefit.
- Generous PTO, paid holidays, and company-wide shutdowns.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
