HCP Personal Marketing Lead - Movement Disorders
About The Position
The HCP Personal Marketing Lead owns the strategy, development, execution, and optimization of HCP personal promotion and speaker programming initiatives supporting Praxis’ movement disorders program. The role translates brand strategy, customer insights, and clinical evidence into compelling, compliant promotional tools and experiences that support meaningful HCP engagement in a large-market environment. Working with Marketing, Sales, Sales Training, Medical Affairs, Commercial Operations, Legal, Regulatory, Compliance, and external partners, this hands-on role leads field promotional initiatives and HCP speaker programs, aligning execution with brand objectives. The lead also evaluates promotional effectiveness and improves initiatives based on customer insights, field feedback, program metrics, and performance data. The position may be performed remotely and requires flexibility and willingness to travel as needed.
Requirements
- Bachelor’s degree required.
- Progressive experience in pharmaceutical or biotechnology HCP marketing, including personal promotion, field promotional materials, and/or HCP speaker programming.
- Demonstrated large-market pharmaceutical marketing experience, including supporting broad HCP audiences and field-based promotional execution at scale.
- Strong understanding of pharmaceutical promotional practices, field-based HCP engagement, and relevant regulatory and compliance requirements.
- Ability to influence cross-functional partners, manage agencies and vendors, and deliver high-quality work amid competing priorities and timelines.
- Strategic, analytical, and hands-on approach, with strong judgment, ownership, and ability to navigate ambiguity and drive results in a fast-paced environment.
- Comfort with screen work, basic hand coordination, clear communication, focus, and regular use of a computer, devices, or other office equipment; occasional movement is required.
Nice To Haves
- Advanced degree in business, life sciences, marketing, or a related field.
- Pre-launch or launch experience.
- Experience in CNS, neurology, or movement disorders.
Responsibilities
- Lead HCP personal promotion strategy, translating brand objectives, customer insights, segmentation, and positioning into priorities for field engagement and promotional initiatives.
- Own the development and optimization of field promotional materials, including core sales resources, clinical data presentations, and objection-handling tools.
- Lead HCP speaker programming, including bureau planning, speaker identification and onboarding, training, program execution, and ongoing speaker readiness.
- Partner with Sales and Sales Training on launch readiness, field execution, consistent brand messaging, and refinement of promotional priorities based on field feedback and customer needs.
- Translate complex clinical and scientific information into clear, customer-relevant messaging, working with Medical Affairs, Legal, Regulatory, and Compliance to ensure materials and programs are accurate and compliant.
- Lead agency and vendor partners for personal promotion and speaker programming, setting expectations and managing budgets, timelines, and execution quality.
- Evaluate promotional effectiveness using customer insights, field feedback, speaker program metrics, and performance data, and optimize future initiatives.
Benefits
- Medical, dental, and vision plans with 99% of premiums paid.
- Company-paid life insurance, AD&D, and disability benefits; voluntary plans are also available.
- Dollar-for-dollar matching up to 6% on eligible 401(k) contributions.
- Long-term stock incentives and an employee stock purchase plan (ESPP).
- Discretionary quarterly bonus.
- Flexible wellness benefit.
- Generous paid time off, paid holidays, and company-wide shutdowns.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
