Global HCP Marketing Lead, Duvakitug (IBD)

Sanofi • Cambridge, MA

8d • $178,500 - $257,833

About The Position

Sanofi is seeking a Global HCP Marketing Lead for duvakitug in inflammatory bowel disease (IBD). The role will shape and execute the healthcare professional marketing strategy from prelaunch through launch and beyond, building disease-state awareness, defining HCP segmentation and engagement strategies, developing messaging, and deploying omnichannel campaigns, including AI-enabled solutions. The position focuses on gastroenterologists, IBD specialists, and other relevant prescribers, and involves close work with key markets, particularly the US and Japan. The role reports directly to the Global Brand Lead and leads the Agency of Record relationship. Duvakitug is being developed and marketed in collaboration with Teva, with Sanofi responsible for launches outside the EU.

The role owns global HCP strategy, coordinates cross-functional and market execution, leads commercial KOL engagement and advisory activities, oversees compliant promotional and non-promotional materials, and applies insights, analytics, and emerging digital tools to optimize HCP experiences. It also defines performance measures, manages budgets, reports results to senior leadership, and partners with Medical Affairs, Market Access, Patient Advocacy, and Teva counterparts.

Requirements

• Bachelor’s degree in Life Sciences, Marketing, Business, or a related field.
• At least 8 years of progressive pharmaceutical or biotech marketing experience, including HCP marketing in specialty care.
• Experience leading prelaunch and launch marketing for innovative therapies, including building marketing capabilities from the ground up.
• Strong understanding of omnichannel marketing and digital HCP engagement, including experience applying AI technologies in pharmaceutical marketing.
• Experience planning and facilitating advisory boards and strategic steering committees, and engaging KOLs in a commercial context.
• Proven agency management skills, including briefing, budget oversight, and performance management.
• Knowledge of pharmaceutical regulatory and promotional review processes.
• Ability to build strategic marketing plans and translate them into actionable, measurable campaigns.
• Experience navigating complex specialty-care treatment landscapes.
• Track record of developing and executing disease-awareness campaigns.
• Global marketing experience across diverse markets and cultures, including the US and Japan.

Nice To Haves

• Advanced degree such as an MBA, PharmD, or PhD.
• Specialty-care HCP marketing experience in gastroenterology, immunology, or related therapeutic areas.
• Background in gastroenterology, IBD, or related inflammatory/autoimmune and biologics markets, with familiarity with the IBD treatment landscape, including standard of care and emerging therapies.

Responsibilities

• Own the global HCP marketing strategy for duvakitug in IBD across prelaunch and launch, informed by treatment landscape, competitive, and customer insights.
• Align cross-functional partners and key markets, notably the US and Japan, on integrated and locally adapted execution.
• Act as the thought leader on IBD HCP marketing for senior leadership.
• Build and refine HCP segmentation based on prescribing behavior, specialty, patient mix, and engagement preferences.
• Translate HCP segmentation into actionable omnichannel campaign plans and adjust plans as the HCP landscape evolves.
• Design disease-state awareness campaigns and educational content to address HCP knowledge gaps in IBD diagnosis and management.
• Lead commercial KOL identification, mapping, and cultivation, and partner with medical societies and patient advocacy to extend reach.
• Plan and facilitate Advisory Boards and Strategic Steering Committees, synthesizing input into strategic recommendations.
• Build trust-based KOL relationships that support brand advocacy.
• Develop evidence-based messaging and integrated omnichannel campaigns across digital, in-person, and hybrid channels.
• Oversee promotional and non-promotional materials to ensure regulatory, legal, and medical compliance.
• Lead the Agency of Record relationship, including briefs, budget, performance evaluation, and partnership effectiveness.
• Design personalized omnichannel HCP experiences and apply AI and analytics to targeting, personalization, and channel optimization.
• Pilot emerging digital tools, including AI, predictive analytics, and virtual platforms.
• Partner with Market Research and Competitive Intelligence to establish a continuous insights framework.
• Define KPIs and measurement frameworks to track campaign, engagement, and brand performance, and report insights to senior leadership.
• Manage HCP marketing budgets with rigor and accountability.
• Serve as marketing liaison to Medical Affairs, Market Access, and Patient Advocacy.
• Partner with Teva counterparts to align and coordinate execution across Sanofi and Teva markets.

Benefits

• Rewards package that recognizes employee contributions.
• Health and wellbeing benefits, including healthcare, prevention, and wellness programs.
• At least 14 weeks’ gender-neutral parental leave.
• Opportunities for career growth through promotion or lateral moves, domestically or internationally.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior