Associate Director, HCP Non-Personal Promotion (NPP) Marketing - HIV Treatment

Gilead Sciences • Foster City, CA

7d

About The Position

Gilead is seeking an Associate Director, HCP Non-Personal Promotion (NPP) Marketing to support the launch of a once-weekly oral HIV therapy and marketing across the broader HIV treatment portfolio. Reporting to the Senior Director, HIV Treatment Marketing, this role develops and executes insight-driven, digitally enabled strategies to engage healthcare professionals and support launch and post-launch objectives.

The role contributes to HCP NPP strategy, launch planning, and omnichannel planning; translates brand strategy and customer insights into channel and content requirements; and coordinates with internal teams, agencies, and other partners to deliver compliant promotional programs. It defines objectives and measurement plans, evaluates performance, recommends optimizations, manages budgets and timelines, and supports the approval, production, and deployment of marketing materials. The position also guides the use of new technologies and contributes to cross-functional launch-readiness workstreams.

The required education and experience are a bachelor's degree with at least 10 years of relevant experience, or a master's degree or PhD with at least 8 years of relevant experience. The stated salary range is $195,670–$253,220. The position may also be eligible for a discretionary annual bonus, stock-based long-term incentives, paid time off, and company-sponsored medical, dental, vision, and life insurance.

Requirements

• Bachelor's degree with at least 10 years of relevant experience, or a master's degree or PhD with at least 8 years of relevant experience.
• Successful pharmaceutical or biotechnology marketing track record.
• Ability to use insights from multiple sources, including market research, advisory boards, and field force input, to uncover needs and develop opportunities.
• Experience with marketing strategy and knowledge of sales and regulatory policies and practices.
• Ability to conceive, develop, and implement multidimensional marketing and business plans.
• Ability to execute multiple complex initiatives within the marketing mix through tactful cross-functional collaboration.
• Strong verbal, written, and interpersonal communication skills, including the ability to communicate effectively with varied groups and audiences.
• Understanding of pharmaceutical regulatory requirements and their impact on marketing materials.
• Ability to work effectively with external agencies, including advertising, public relations, and medical education vendors.
• Ability to manage budgets, including expense budget planning and tracking.

Nice To Haves

• Pharmaceutical or biotech marketing experience in product marketing, digital marketing, omnichannel engagement, media, or advertising.
• Experience supporting product launches and working within a portfolio environment.
• Experience with HCP marketing and customer engagement in a regulated environment.
• Excellence in project management, including planning, prioritization, execution, analytical assessment, and performance management.
• Ability to analyze customer insights and market dynamics and connect tactics to customer engagement and business objectives.
• Strong interpersonal skills and experience coordinating agency partners, stakeholders, and cross-functional teams.
• Experience in HIV or another specialty market.

Responsibilities

• Contribute to HCP NPP strategy, launch planning, and omnichannel planning in partnership with the HCP promotional team, balancing the needs of the broader HIV treatment portfolio.
• Develop and execute HCP non-personal promotional initiatives through channels such as websites, email, digital media, search, virtual programs, and emerging customer engagement platforms.
• Translate brand strategy, customer insights, and business objectives into channel and content requirements aligned with campaign and HCP promotional strategy.
• Partner with Global, Digital Strategy & Operations, Marketing Analytics, Market Research, Sales, Medical, Legal, Regulatory, and other stakeholders to execute omnichannel capabilities.
• Set initiative objectives, key performance indicators, and measurement plans with analytics and agency teams; evaluate results and recommend optimizations.
• Use market research, advisory boards, field force input, channel analytics, and industry trends to identify HCP needs and engagement opportunities.
• Manage agency partners to deliver high-quality work on strategy, on time, and within budget.
• Guide the integration of technologies and capabilities that support individualized customer strategy and promotional execution.
• Obtain approval for marketing materials through the internal Promotional Review Committee process and support final production and deployment.
• Lead or serve as a key member of cross-functional projects, including high-visibility launch-readiness workstreams.
• Analyze brand and customer-engagement opportunities, develop recommendations, and lead action planning.
• Manage assigned NPP budgets, project timelines, dependencies, and performance against plan.
• Ensure marketing activities comply with applicable legal, regulatory, and company requirements.

Benefits

• May be eligible for a discretionary annual bonus.
• May be eligible for discretionary stock-based long-term incentives; eligibility may vary by role.
• Paid time off.
• Company-sponsored medical insurance.
• Company-sponsored dental insurance.
• Company-sponsored vision insurance.
• Company-sponsored life insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior