Director, Non-Personal Promotion, Alixorexton

Alkermes

8d•Hybrid

About The Position

The Director, Non-Personal Promotion is a key member of the Alixorexton Brand Team, responsible for leading integrated non-personal promotional strategies for healthcare professional and patient/caregiver audiences. The role oversees media strategy, digital marketing, CRM, websites, content deployment, and promotional effectiveness in support of brand objectives across narcolepsy and idiopathic hypersomnia (IH). The Director leads a team and works with internal partners and external agencies to deliver programs supporting market readiness, launch execution, and long-term brand growth. The role reports to the Senior Director, Alixorexton Brand Lead. It operates in a hybrid, flexible environment, with 60% of time in the office and 40% from home, and requires approximately 20–30% travel.

Requirements

Bachelor’s degree required.
At least 12 years of pharmaceutical, biotechnology, healthcare, or related commercial experience.
Strong strategic thinking and business acumen, with a deep understanding of non-personal promotion, media strategy, digital marketing, customer engagement, and content strategy.
Excellent communication, presentation, and influencing skills.
Ability to translate customer insights and analytics into actionable business recommendations.
Strong analytical and problem-solving capabilities, and ability to balance strategic planning with operational execution.
Ability to manage multiple priorities in a fast-paced environment and drive results through collaboration and influence.

Nice To Haves

MBA or another advanced degree.
At least 5 years of progressive marketing experience, including digital marketing, non-personal promotion, customer engagement, or brand marketing responsibilities.
Demonstrated success developing and executing commercial strategies that drive business results.
Success leading non-personal promotion, digital marketing, media, or customer engagement initiatives in the pharmaceutical or biotechnology industry.
Experience leading complex cross-functional initiatives in a matrixed organization.
Prior people leadership experience, including developing, coaching, and leading high-performing teams.
Ability to influence stakeholders and senior leaders across functions.
Experience managing agencies, vendors, and external partners.
Experience operating effectively in a pre-launch or launch environment.
Experience in neuroscience, neurology, sleep medicine, rare disease, or other complex therapeutic categories.
Experience developing and executing media strategies and integrated promotional campaigns.
Experience with CRM platforms, digital marketing channels, and customer engagement technologies.
Experience leveraging customer insights and analytics for commercial decision-making.

Responsibilities

Lead development and execution of non-personal promotion strategy and integrated promotional plans aligned with Alixorexton brand objectives and business priorities.
Translate customer insights and business priorities into promotional programs and engagement initiatives, and coordinate execution across personal and non-personal channels.
Partner with Customer Experience Marketing on integrated customer engagement strategies and execution.
Develop and execute the Alixorexton media strategy and annual media plan; oversee media investment planning and optimization for healthcare professional and patient/caregiver audiences.
Work with agencies and internal stakeholders to identify effective media channels, tactics, and engagement opportunities; monitor performance and optimize investment based on insights, analytics, and business priorities.
Lead digital marketing initiatives, including websites, CRM programs, email marketing, and other non-personal engagement channels.
Oversee content strategy and deployment across customer-facing digital platforms; partner with Customer Experience Marketing to improve customer experiences across channels and touchpoints.
Drive continuous improvement through testing, learning, and optimization, ensuring digital programs align with brand strategy and customer needs.
Partner cross-functionally with HCP Marketing, Patient Strategy & Marketing, Customer Experience Marketing, Medical Affairs, Market Access, Commercial Operations, Market Research, Regulatory, Legal, and Corporate Communications.
Lead agency and vendor relationships, ensuring high-quality work is delivered on time and within budget.
Support organizational launch-readiness planning and execution; influence stakeholders across functions to drive alignment, decisions, and business results.
Recruit, develop, and lead a high-performing non-personal promotional team; coach, mentor, and manage performance of direct reports.
Build team capabilities for launch and long-term brand growth, and foster a collaborative, innovative, results-oriented culture.