Director, Non-Personal Promotion, Alixorexton

Alkermes • Waltham, MA

9d • $200,000 - $240,000 • Hybrid

About The Position

The Director, Non-Personal Promotion is a key member of the Alixorexton Brand Team, responsible for leading the development and execution of integrated non-personal promotional strategies for healthcare professional and patient/caregiver audiences. The role oversees media strategy, digital marketing, CRM, websites, content deployment, and promotional effectiveness in support of Alixorexton brand objectives across narcolepsy and idiopathic hypersomnia (IH).

Reporting to the Senior Director, Alixorexton Brand Lead, this role leads a team and partners with Customer Experience Marketing, Market Access, Commercial Operations, Market Research, Regulatory, Legal, Medical Affairs, Corporate Communications, and external agency partners. It delivers integrated programs supporting market readiness, launch execution, and long-term brand growth.

The position operates in Alkermes’ flexible hybrid environment, with 60% of time in the office and 40% from home. Travel is approximately 20–30%. The annual base salary ranges from $200,000 to $240,000, and the position is eligible for an annual performance pay bonus. Alkermes offers a competitive benefits package; further details are available on its careers website.

Requirements

• Bachelor’s degree required.
• 12 or more years of pharmaceutical, biotechnology, healthcare, or related commercial experience.
• Strong strategic thinking and business acumen.
• Deep understanding of non-personal promotion, media strategy, digital marketing, customer engagement, and content strategy.
• Excellent communication, presentation, and influencing skills.
• Ability to translate customer insights and analytics into actionable business recommendations.
• Strong analytical and problem-solving capabilities.
• Ability to balance strategic planning with operational execution.
• Ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to drive results through collaboration and influence.

Nice To Haves

• MBA or other advanced degree.
• At least 5 years of progressive marketing experience, including digital marketing, non-personal promotion, customer engagement, or brand marketing responsibilities.
• Demonstrated success developing and executing commercial strategies that drive business results.
• Demonstrated success leading non-personal promotion, digital marketing, media, or customer engagement initiatives in the pharmaceutical or biotechnology industry.
• Proven ability to lead complex cross-functional initiatives within a matrixed organization.
• Prior people leadership experience and a track record of developing, coaching, and leading high-performing teams.
• Demonstrated ability to influence stakeholders and senior leaders across functions.
• Experience managing agencies, vendors, and external partners.
• Experience operating effectively in a pre-launch or launch environment.
• Experience in neuroscience, neurology, sleep medicine, rare disease, or other complex therapeutic categories.
• Experience developing and executing media strategies and integrated promotional campaigns.
• Experience with CRM platforms, digital marketing channels, and customer engagement technologies.
• Experience leveraging customer insights and analytics to inform commercial decision-making.

Responsibilities

• Lead development and execution of non-personal promotion strategy in support of Alixorexton brand objectives.
• Develop integrated non-personal promotional plans aligned with brand strategy and business objectives.
• Translate customer insights and business priorities into promotional programs and engagement initiatives.
• Coordinate execution across personal and non-personal promotional channels.
• Partner with Customer Experience Marketing on integrated customer engagement strategies and execution.
• Lead development and execution of the Alixorexton media strategy and annual media plan.
• Oversee media investment planning and optimization for healthcare professional and patient/caregiver audiences.
• Work with agencies and internal stakeholders to identify effective channels, tactics, and engagement opportunities.
• Monitor media performance and optimize investments based on customer insights, analytics, and business priorities.
• Ensure media plans support pre-launch, launch, and lifecycle objectives.
• Lead digital marketing initiatives, including websites, CRM programs, email marketing, and other non-personal engagement channels.
• Oversee content strategy and deployment across customer-facing digital platforms.
• Partner with Customer Experience Marketing to deliver effective customer experiences across channels and touchpoints.
• Drive continuous improvement through testing, learning, and optimization of digital engagement programs.
• Ensure digital engagement programs align with brand strategy and customer needs.
• Partner with HCP Marketing, Patient Strategy & Marketing, Customer Experience Marketing, Medical Affairs, Market Access, Commercial Operations, Market Research, Regulatory, Legal, and Corporate Communications to align execution with brand priorities.
• Lead agency and vendor relationships, ensuring high-quality work is delivered on time and within budget.
• Support organizational launch readiness planning and execution.
• Influence cross-functional stakeholders to drive alignment, decision-making, and business results.
• Recruit, develop, and lead a high-performing non-personal promotional team.
• Coach, mentor, and manage the performance of direct reports.
• Build capabilities required to support launch and long-term brand growth.
• Foster a collaborative, innovative, and results-oriented culture.

Benefits

• Annual performance pay bonus eligibility.
• Competitive benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Director