Director, Patient Strategy & Marketing, Alixorexton
About The Position
The Director, Patient Strategy & Marketing is a key member of the Alixorexton Brand Team, responsible for leading patient strategy, disease education, and patient marketing initiatives across narcolepsy and idiopathic hypersomnia (IH). Reporting to the Senior Director, Alixorexton Brand Lead, this individual develops and executes patient-focused strategies to increase disease awareness, support diagnosis and treatment readiness, enhance the patient experience, and help shape market readiness and successful launch execution. The role leads a patient marketing team and partners closely with Market Access, Patient Services, Patient Advocacy, Medical Affairs, Regulatory, Legal, Corporate Communications, Commercial Operations, Market Research, and other functions to deliver integrated programs aligned with brand objectives. The role operates in a hybrid, flexible working environment, with 60% of time in the office and 40% from home. Travel is approximately 20–30%.
Requirements
- Bachelor's degree required.
- At least 12 years of pharmaceutical, biotechnology, healthcare, or related commercial experience.
- Excellent communication, presentation, and influencing skills.
- Ability to translate insights into actionable business recommendations.
- Strong analytical and problem-solving capabilities.
- Ability to balance strategic planning with operational execution.
- Ability to manage multiple priorities in a fast-paced environment.
- Ability to drive results through collaboration and influence.
Nice To Haves
- MBA or other advanced degree.
- At least 5 years of progressive marketing experience, including patient, consumer, customer, or brand marketing responsibilities.
- Demonstrated success leading patient, customer, consumer, or brand marketing initiatives in the pharmaceutical or biotechnology industry.
- Demonstrated success developing and executing commercial strategies that drive business results.
- Proven ability to lead complex cross-functional initiatives within a matrixed organization.
- Prior people leadership experience and a track record of developing, coaching, and leading high-performing teams.
- Demonstrated ability to influence stakeholders and senior leaders across functions.
- Strong strategic, analytical, and problem-solving capabilities.
- Experience managing agencies, vendors, and external partners.
- Launch experience.
- Experience in neuroscience, neurology, sleep medicine, rare disease, or other complex therapeutic categories.
- Experience developing disease education, patient engagement, or customer experience strategies.
- Experience leveraging customer insights and analytics to inform commercial decision-making.
- Experience operating effectively in a pre-launch or launch environment.
- Strong strategic thinking and business acumen.
- Deep understanding of patient engagement, disease education, customer experience, and omnichannel marketing.
Responsibilities
- Lead development and execution of patient strategy aligned with Alixorexton brand objectives.
- Serve as the brand team's expert on patient insights, barriers, motivators, and unmet needs.
- Translate patient and market insights into actionable strategies, programs, and investment decisions.
- Contribute to annual brand planning, launch planning, and lifecycle management activities.
- Ensure the patient perspective is incorporated into key commercial decisions and brand strategies.
- Lead disease education strategies to improve awareness and understanding of narcolepsy and idiopathic hypersomnia.
- Develop initiatives that address barriers to diagnosis, treatment initiation, and disease management.
- Partner with Medical Affairs and Patient Advocacy to reflect patient needs and clinical insights in engagement strategies.
- Support market development initiatives that improve disease awareness, diagnosis, and patient activation.
- Lead development and execution of patient and caregiver marketing initiatives across branded and unbranded channels.
- Oversee development of patient messaging, content strategy, and omnichannel engagement programs.
- Lead patient support and engagement initiatives across the treatment journey.
- Monitor performance and apply customer insights and analytics to optimize program effectiveness.
- Partner cross-functionally to drive aligned execution.
- Lead agency and vendor relationships, ensuring delivery of high-quality work on time and within budget.
- Support launch readiness planning and execution across the organization.
- Influence stakeholders across functions to drive decision-making and business results.
- Recruit, develop, and lead a high-performing patient marketing team.
- Coach, mentor, and manage the performance of direct reports.
- Build capabilities, processes, and ways of working to support launch and future brand growth.
- Foster a collaborative, patient-centric, and results-oriented culture.
Benefits
- Competitive benefits package.
- Eligible for an annual performance pay bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Director
