Director, Strategy Marketing

Nexperia•Dallas, TX

About The Position

As a member of the BG ICS Leadership Team, the Director of Strategy reports to the BG ICS General Manager and serves as the General Manager’s right hand. The role shapes the business group’s long-term direction while providing governance and operating discipline. It guides investment and divestment decisions and drives the operating rhythm that keeps leadership aligned across Nijmegen, Dallas, and global sites. The position has decision rights on segment priorities, co-owns roadmap priorities with Product Management and R&D, and represents BG ICS in company strategy and annual planning and long-term planning processes with Corporate Strategy and Corporate Development. The Director leads strategy and market development, including consolidating the global demand picture, setting priority market segments and applications, directing market research, tracking competitors, and contributing market insight to investment, partnership, and M&A opportunities. The role also co-owns product roadmap priorities, defines value propositions and positioning, and approves go-to-market plans for new product introductions. The position engages key customers on strategic directions and future requirements, leads demand-creation and pipeline processes, builds BG ICS’s online application presence, coordinates product and application demonstrations at exhibitions, and represents Nexperia to media and analysts. As a Leadership Team member, the Director contributes to business decisions, targets, and resource allocation; monitors and reports KPI and OKR results; and works across Sales, Product Management, R&D, Quality, and central Marketing. The role also coordinates sales and marketing training for regional sales and FAE teams.

Requirements

Master’s degree in Electrical Engineering or Physics.
15+ years of experience in Semiconductor Sales & Marketing, including senior strategic marketing leadership.
Deep knowledge of Power, Signal, and Analog ICs and their associated applications and markets.
Proven record of growing revenue and market share in IC segments through segment strategy, pricing, and go-to-market.
Experience owning marketing budgets and contributing to BG-level P&L, LTP, and investment decisions.
Strong command of pipeline and design-in management processes and tools.
Strong financial modeling and analytical skills, including Excel, Power BI, or similar.
Experience working across cultures in European, US, and Asian settings.
Excellent communication and facilitation skills with senior executives and boards.
Senior leadership experience, including leading leaders and building high-performing global teams.
Strategic thinking and decision-making under uncertainty.
Ability to influence across BGs, regions, and the EMT, with executive presence among C-level customers, media, and analysts.
Fluent spoken and written English, with intercultural awareness.
Self-driven and demonstrates Nexperia’s values: Passion, Professionalism, Perseverance, and Performance.

Nice To Haves

A business qualification such as an MBA.
Dutch, Indian, or Mandarin speaking ability.

Responsibilities

Consolidate the global BG ICS demand picture in alignment with sales, business group ambition, and central marketing strategy teams.
Lead BG ICS input to the annual strategy cycle, long-term planning (LTP), and Deep Dive.
Decide priority market segments and applications, and set segment strategies with revenue, share, and design-win targets.
Direct market research and market intelligence to size markets, track share, and identify opportunities and trends.
Analyze competitor portfolios and strategic directions, and provide market input to M&A, partnership, and investment opportunities with the Corporate Strategy office.
Track competitors including Texas Instruments, On Semi, Analog Devices, and MPS, and brief leadership on pricing, capacity, and technology developments.
Own the BG ICS T&E budget, including market reports and intelligence sources, events, and demand-creation programs.
Co-own BG ICS roadmap priorities with Product Management, R&D, and Technology teams, with decision rights on market requirements and segment fit for new products.
Define segment-level value propositions and positioning for new and existing product families.
Approve go-to-market plans for new product introductions, including launch messaging and sales enablement.
Meet key customers to discuss strategic directions and future requirements, and identify megatrends and market openings.
Serve with the General Manager as a BG-level spokesperson at corporate events, town halls, webinars, external events, and conferences.
Manage the pipeline process and tool (Sales Bridge) to develop sales opportunities from promotion to design-in and win.
Build the BG ICS online application presence, including application notes, reference designs, and web content.
Coordinate BG ICS application and product demonstrations for Nexperia exhibitions such as Embedded World, Electronica, and PCIM.
Represent Nexperia to media and analysts, including through press interviews and industry events.
Contribute to BG business decisions, targets, and resource allocation as a member of the BG ICS Leadership Team.
Establish, monitor, track, and report annual and quarterly KPI and OKR results, consolidating input across BG ICS Leadership Team members.
Serve as the one connection point for all matters coming from the company.
Partner cross-functionally with Sales, Product Management, R&D, Quality, and central Marketing; represent BG ICS toward the EMT and corporate functions as called upon.
Coordinate BG ICS Sales & Marketing training for regional sales and FAE teams.