Director, Content Strategy & Marketing

SiTime Corporation•Santa Clara, CA

2d•$143,370 - $205,030

About The Position

SiTime’s Director, Content Strategy & Marketing manages content strategy, planning, and production to tell the SiTime story, communicate its value proposition, and engage audiences. The role leads the content library used across campaigns, demand generation, awareness, and media programs. It requires efficient project and production management, strong program execution, and collaboration with product marketing, segment marketing, digital, sales, corporate communications, and growth marketing. The director ensures consistent brand voice and messaging, and clear, accurate product communications. The role oversees a varied portfolio of marketing and technical content, manages content production and release processes, and uses performance data to improve results. It also experiments with new formats, repurposes existing materials, and develops AI- and SEO-first production practices to improve content visibility and reach. The director may also lead or support related projects such as executive biography updates, copy updates, and the annual ESG report.

Requirements

At least 7 years of experience managing content for omnichannel campaigns in the deep technology or semiconductor industry.
Strong interest in content and ability to carry SiTime’s brand voice across deliverables and channels.
Ability to build positive, collaborative relationships across teams and organizational levels.
Strong verbal, presentation, negotiation, and written communication skills.
Metrics- and data-driven approach, focused on content impact and value creation.
Experience with Marketo, Salesforce, Adobe AEM, and Adobe Digital Asset Manager.
Excellent organization, attention to detail, and leadership skills.
Business-oriented approach and a proven track record of leading cross-functional teams.
Bachelor’s degree in marketing, communications, electrical engineering, or a related product marketing discipline.
English proficiency, including the ability to communicate, collaborate, and perform job responsibilities effectively in a professional business environment.

Responsibilities

Manage SiTime’s content strategy and, with subject matter experts (SMEs), produce content in formats such as blogs, eBooks, videos, whitepapers, application briefs, product briefs, webinar and event content, infographics, brochures, selector guides, sales tools, and marketing collateral.
Work with SiTime SMEs to manage finalization of technical documentation, including datasheets, application notes, and user manuals.
Manage content production for SiTime’s Learning Management Tool (LMS) with SME and product marketing teams.
Produce well-researched content to drive organic traffic, engage site visitors, generate leads, and support broader marketing goals.
Manage content releases like product launches, ensuring content reaches the right audience at the right time to maximize impact and brand awareness.
Experiment with innovative content types and formats, including social posts, video clips, and audio snippets.
Build an AI- and SEO-first content production process to improve online priority and backlinking and build the SiTime content feed for NLS and AI search results.
Repurpose existing content from webinars, eBooks, and events into formats for social campaigns, digital ads, and other audiences.
Monitor, report, and analyze metrics such as downloads, subscriptions, and SEO to optimize content performance.
Track industry trends and challenges to develop content ideas and position SiTime as a thought leader in precision timing.
Lead or support related projects as needed, such as executive bio updates, copy updates, and the annual ESG report.