Assistant Director - Content Strategy

Wynn Resorts • Las Vegas, NV

4h

About The Position

The Assistant Director of Content Strategy leads the creative vision and day-to-day output of Wynn Las Vegas social media. This hands-on leadership role focuses on social creative: setting a high standard for published content, building recurring content franchises, and leading a team that captures the resort in real time. The role also owns the strategy connecting creative work to results, including platform roles, content discoverability, creator and partner collaborations, and the use of social insights across the business. It partners closely with Earned Media, Guest Services, and leaders across restaurants, nightlife, entertainment, spa, retail, and gaming.

The position leads organic social creative across flagship and venue-level accounts; develops platform-native content and recurring formats; manages on-site capture and human-led storytelling; and collaborates with Paid Media on creative for paid social. It defines platform strategy and content pillars, leads social search and editorial planning, and turns announcements into social-first launch plans. It recruits and develops a multidisciplinary social team, manages external creative partners and budgets, and serves as a creative partner to venue and department leaders. It also establishes measurement and testing programs, uses social listening as business intelligence, and reports performance with actionable recommendations.

Requirements

• At least 8 years of experience in social media, content strategy, or creative production, including at least 3 years leading creative teams.
• A portfolio of social-first work directed or led, with results the candidate can discuss.
• Deep, current fluency in TikTok, Instagram, YouTube, and Facebook, including formats, algorithms, creative best practices, and platform policies.
• Strong video storytelling judgment and working knowledge of production and post-production.
• Working knowledge of FTC endorsement and disclosure requirements, music licensing, and content rights management.
• Practical, thoughtful use of AI tools in creative workflows, with judgment about where human craft matters most.
• Excellent writing and editing skills, including the ability to adapt a refined brand voice across platforms and formats.
• Comfort with data, including the ability to interpret performance results, draw conclusions, and translate them into creative decisions.

Nice To Haves

• Experience in hospitality, entertainment, lifestyle, fashion, beauty, or a creative agency.
• Working knowledge of Adobe Premiere Pro, After Effects, Photoshop, and mobile editing tools such as CapCut.

Responsibilities

• Set and protect the creative direction for organic social content across resort flagship and venue-level accounts, ensuring alignment with Wynn's brand voice, visual identity, and attention to detail.
• Concept, approve, and produce platform-native content—including short-form vertical video, carousels, Stories, live coverage, and longer-form video for YouTube and Instagram—tailored to each network.
• Develop recurring series and episodic formats with distinct characters, rituals, and storylines.
• Lead on-site content capture across restaurants, bars, lounges, nightlife, entertainment, The Spa at Wynn, retail, gaming, and special events, including real-time coverage of major moments.
• Develop a team member content program that features chefs, sommeliers, artisans, performers, and service teams, with appropriate training, consent, and guidelines.
• Develop and manage long-term creator and partner collaborations focused on storytelling quality, audience fit, and measurable return.
• Partner with Paid Media to supply, adapt, and test creative for paid social, using performance data to inform future organic creative.
• Raise the team's standards in editing, pacing, sound design, motion graphics, photography, and copywriting, and maintain a living creative playbook.
• Define content pillars and the role of each platform, including Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging networks, with a rationale for investment decisions.
• Lead a social search strategy to improve discoverability across social platforms, search engines, and AI assistants, including keyword-informed captions, on-screen text, and alt text.
• Manage an integrated editorial calendar in coordination with public relations announcements, campaigns, website updates, and on-property events.
• Translate press releases, openings, and major announcements into social-first launch plans in partnership with Public Relations and Corporate Communications.
• Recruit, lead, mentor, and develop social media managers, content producers, editors, and community specialists, defining roles and sustainable workloads.
• Manage relationships, scopes, and budgets for agencies, freelance photographers and videographers, editors, and production partners.
• Serve as the primary social creative partner to venue and department leaders, turning their goals into content plans.
• Present creative concepts, strategy, and performance results to senior leadership.
• Build a measurement framework that includes watch time, completion rate, saves, shares, sentiment, share of voice, search visibility, and, where possible, attributed reservations, ticket sales, and room bookings.
• Use social listening to share timely insights on guest sentiment, trends, and competitor activity with restaurant, entertainment, hotel, and marketing leaders.
• Run a structured test-and-learn program across formats, hooks, lengths, posting cadence, and creator partnerships, and document findings.
• Deliver regular performance reports with clear recommendations.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed