Director of Content & Sponsorship Strategy

Informa Group . • Orlando, FL

4d • Hybrid

About The Position

The Director of Content & Sponsorship Strategy leads content strategy and thought leadership sponsorship programs for WHX Miami, focused on healthcare technology, medical devices, and infrastructure, and CPHI Americas, focused on pharmaceuticals and biotechnology. The role combines content curation, event programming, and sponsor relationship management to create valuable experiences for attendees and partners across the US and LATAM markets, balancing scientific rigor with commercial objectives.

The Director develops multi-track conference programs and manages speaker selection, research presentations, sponsor packages, audience engagement, event execution, budgets, vendors, and performance reporting. The role works across Marketing, Sales, Events, Operations, and Product teams and provides oversight of the Xcelerate start-up competition. The position is based in Informa Markets’ Orlando, Florida office, with in-person work at least three days a week and flexibility to work from home or remotely at other times. Travel is up to 25–35%, and extended hours, including evenings and weekends, may be needed during peak event periods and on-site execution.

Requirements

• At least 10 years of progressive experience in content development, event programming, or sponsorship management within the tradeshow, conference, or healthcare/pharmaceutical events industry.
• Five to seven years specifically in medical education or healthcare event management.
• Proven experience managing accredited educational programs for healthcare professionals.
• Background in the pharmaceutical, medical device, or broader healthcare industry.
• Strong understanding of the pharmaceutical and medical device regulatory landscape, including FDA and EMA, and compliance frameworks such as the PhRMA Code and EFPIA.
• Familiarity with medical terminology, clinical practice, and healthcare industry trends.
• Knowledge of tradeshow and event best practices, including experiential and content marketing, thought leadership, and hybrid or digital event formats.
• Strong strategic thinking and ability to translate business goals into effective content and sponsorship programs.
• Excellent relationship-building and communication skills, including the ability to engage senior-level stakeholders.
• Commercial acumen, including sponsorship sales, contract management, and ROI analysis.
• Strong attention to detail, particularly regarding medical content accuracy.
• Data-driven approach and proficiency with event management, CRM, and content management platforms.
• High ethical standards and commitment to content and educational independence.
• Entrepreneurial, adaptable, and comfortable balancing commercial and educational priorities.
• Organized, detail-oriented, and able to perform well under pressure.
• Collaborative and results-driven, with strong ownership of outcomes.
• Available for up to 25–35% travel for site visits, speaker meetings, and event execution.
• Able to work extended hours, including evenings and weekends, during peak event periods and on-site execution.

Responsibilities

• Develop and execute multi-track conference content, including keynotes, panels, and workshops, for audiences across medical devices, healthcare IT, pharmaceuticals, biotechnology, and related sectors.
• Design programming before, during, and after events to extend attendee engagement and value.
• Oversee poster sessions, abstract submissions, and research presentations to maintain academic and scientific rigor.
• Identify, vet, and secure speakers and subject matter experts; manage disclosures, biographies, and conflict-of-interest checks.
• Use attendee feedback and market insights to refine programming.
• Ensure content meets applicable regulatory and compliance standards, including FDA, PhRMA, and EFPIA requirements.
• Design and sell tiered thought leadership sponsorship packages aligned with sponsor goals.
• Serve as the main liaison between sponsors and internal teams, overseeing fulfillment timelines, activations, and contractual deliverables.
• Track sponsorship performance and return on investment, and identify ways to improve sponsor value.
• Build relationships with industry leaders and key opinion leaders to inform content and attract contributors.
• Work with advisory boards to validate content relevance and strengthen program credibility.
• Support audience growth through targeted content and lead-generation initiatives.
• Represent the brand at industry events to strengthen market presence.
• Oversee on-site program logistics, including scheduling, moderators, audiovisual coordination, and troubleshooting.
• Provide oversight of the Xcelerate start-up competition.
• Partner with Marketing, Sales, Events, Operations, and Product teams to deliver integrated, well-promoted programming.
• Manage program budgets, including speaker honoraria and production costs; negotiate speaker fees in accordance with fair market value guidelines.
• Manage vendor and production partner relationships.
• Define content and sponsorship success KPIs and report performance to senior leadership.
• Conduct post-event analysis to guide continuous improvement.

Benefits

• Welcoming culture with in-person and online social events, a charity day, and colleague groups and networks.
• Up to four days per year for volunteering, with charity match funding available.
• Bespoke training and learning, mentoring platforms, access to LinkedIn Learning courses, and support for internal job moves.
• 15 days of PTO, increasing to 20 days after three years and 25 days after six years; 10 national holidays; a birthday leave day; and the opportunity to work from almost anywhere for up to four weeks a year.
• 401(k) match.
• Health, vision, and dental insurance.
• Parental leave.
• Employee stock purchase plan offering company shares at a minimum 15% discount.
• Employee assistance program, mental health first aiders, and free access to a wellness app.
• Global awards and recognition programs.
• Opportunity to collaborate with international teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed