Director, Content Strategy
About The Position
Noom is seeking a strategic, hands-on content leader to define and own the vision for health and behavior change content across its member experience. Reporting to the VP of Product Design & Content, the Director will lead a small team and own the strategy and roadmap for curriculum, daily articles, the content library, microhabit challenges, and recipes. The role guides content for new product launches and strengthens the connection between content and business outcomes, ensuring that member experiences are clear, trustworthy, and grounded in behavior change science. The role combines leadership with direct execution: setting direction, developing the team, and personally outlining, drafting, reviewing, and editing content. The Director will partner across Product, Design, Clinical, Marketing, CRM, and Customer Experience to align messaging and deliver a cohesive member experience. The role also includes building AI-assisted workflows that help the team create content efficiently while maintaining quality and accuracy.
Requirements
- 8+ years of relevant experience, including 1–2 years of direct management experience.
- Proven content strategy leadership in a complex consumer digital product, with measurable impact across multiple content surfaces.
- Experience creating content on the lifestyle side of improving health, including nutrition, weight management, sleep, stress, movement, and habit formation.
- Ability to speak credibly about the clinical side of health, including treatments members may be taking through Noom, and partner with clinicians to turn complex information into clear, accurate content.
- Experience applying behavior change science and psychology-based approaches, such as CBT, motivational interviewing, or habit-formation frameworks, to digital content and experiences.
- Track record of managing and developing content professionals and prioritizing work across a small team supporting multiple stakeholders.
- Strong hands-on writing and editing skills, with sound judgment around accuracy, tone, and trust in health-related content.
- Experience using data and research to guide content decisions and measure engagement or conversion.
- Strong cross-functional leadership and ability to align Product, Design, Marketing, Clinical, and executive stakeholders.
- Hands-on experience applying AI tools to content workflows to improve speed and quality.
- Ability to set realistic goals and deliver across a broad, evolving scope with limited resources.
- Commitment to accessible, human-centered content.
Nice To Haves
- Experience in a regulated or highly complex industry where legal, clinical, and compliance considerations shape content decisions.
Responsibilities
- Define the content strategy and roadmap across the member journey, balancing member needs, business goals, and team capacity.
- Lead content for new physical or digital launches from strategy through outlining, drafting, and editing.
- Translate behavior change science, including CBT-based approaches, into engaging, practical content that helps members build lasting habits.
- Set best practices for content-driven growth, place content where it helps members find the right next step, and use data to measure and refine results.
- Partner with Product and Design to evolve content-led features such as the content library, microhabit challenges, and recipes.
- Own editorial quality and brand voice for in-app content; review and edit work with clinical experts to ensure accuracy, trust, and psychological soundness.
- Lead cross-functional content alignment across Product, Email, Web, Creative, Clinical, and Customer Experience.
- Build and scale AI-assisted workflows that improve team speed while maintaining quality.
- Manage and develop a small content team, set priorities, shape team structure and career paths, and support professional growth.
Benefits
- 401(k) with company match.
- Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week.
- Medical plans for employees and families, including a premium-free plan option.
- Dental, vision, and life insurance.
- Paid parental leave.
- Stock awards.
- Performance-based bonus.
- Exclusive access to Noom products.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
