Paid Content Strategy Director

1000heads • Los Angeles, CA

2d • $90,000 - $115,000

About The Position

1000heads is seeking a Director, Paid Content Strategy to lead and grow its paid offering across the US. This is not a traditional paid media role: the position combines deep paid expertise with a content-, audience-, and creativity-first perspective. The director will help clients understand how paid can amplify broader social strategies, connect paid and organic activity, explore creative formats, and make use of emerging platform capabilities.

The role calls for someone who can develop senior-level paid and content strategies, collaborate with Creative on how ideas come to life across placements, and personally build, optimize, and evaluate campaigns in paid platforms. Initially highly autonomous, the position offers an opportunity to shape the future of the capability. The director will work with Strategy, Creative, Community, Relationships, and Insights teams to strengthen social-first work and create opportunities for clients and the agency.

1000heads combines data and analytics, strategy, technology, and creativity to help businesses build Social Age brands. It provides an integrated Social Transformation proposition to blue-chip clients and has more than 200 employees across 12 offices. The company describes itself as an Equal Opportunities Employer committed to an inclusive environment that celebrates and promotes diversity.

Requirements

• At least 7 years of experience across paid media, social strategy, content strategy, or integrated marketing; agency experience is preferred.
• Deep expertise in paid social strategy and activation across major social platforms.
• Strong strategic thinking and ability to connect audience, content, creative, media, and business objectives.
• Hands-on experience managing paid campaigns and confidence operating directly within paid platforms.
• Strong understanding of social-first creative and how creative effectiveness changes by platform, placement, audience, and format.
• Ability to move between high-level strategic thinking and hands-on execution.
• Strong analytical skills and ability to turn performance data into actionable content and creative recommendations.
• Entrepreneurial mindset and interest in building a capability rather than inheriting an established paid media department.
• Ability to work independently while building strong relationships across specialist teams.
• Strong communication and presentation skills, including the ability to make complex media thinking clear and compelling for clients.
• Cultural awareness, enthusiasm for social media, and genuine curiosity about the direction of platforms, content, and consumer behavior.

Nice To Haves

• Agency-environment experience.
• Passion for emerging platform capabilities, innovative ad formats, and experimentation.

Responsibilities

• Lead paid and content strategy across client work, connecting media thinking with broader social, creative, and audience strategies.
• Develop integrated paid and organic social approaches, identifying where paid can extend, amplify, or unlock stronger creative ideas.
• Translate business, audience, and campaign objectives into paid strategies, channel approaches, investment recommendations, and activation plans.
• Partner with Creative and Strategy teams to ensure ideas are designed for the environments and formats in which they will run.
• Monitor emerging paid social products, ad units, platform features, and creative opportunities, and bring ideas to clients and internal teams.
• Explore relevant opportunities beyond traditional paid social, including new formats, platforms, and media environments.
• Lead hands-on campaign execution across paid social platforms, including campaign setup, trafficking, optimization, and ongoing management.
• Develop audience, targeting, testing, and optimization approaches to improve creative and media effectiveness.
• Work with Insights and Strategy teams to develop measurement frameworks connecting paid activity to broader brand and social outcomes, beyond traditional media metrics.
• Analyze campaign performance and turn data into clear creative, content, and investment recommendations.
• Work across Community, Creative, Relationships, and Strategy to turn organic performance, community behavior, and cultural insights into paid opportunities.
• Support pitches, new business, and existing client growth by developing paid and integrated content strategies.
• Build trusted relationships with platform and media partners and keep 1000heads informed about new products, betas, and innovation opportunities.
• Help define and grow the paid capability by identifying products, services, partnerships, and ways of working that differentiate the agency from traditional paid media agencies.
• Establish best practices, tools, and processes to enable the capability to scale over time.

Benefits

• Medical, dental, vision, and other benefits.
• 401(k) and Roth retirement investment options with employer match.
• Gym stipend.
• Professional development stipend.
• Culture Club activities, including monthly sports, games, and happy hours.
• DEI Council and Employee Resource Groups.
• Commute and parking benefits.
• Wellness program focused on physical, mental, and financial employee wellness.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed