Director, Content Strategy

UChicago Medicine•Chicago, IL

13h•$180,700 - $210,800•Hybrid

About The Position

UChicago Medicine is seeking a strategic, innovative leader to lead, develop, and execute its content brand strategy. The Director will ensure a unified, compelling voice across communications and content channels and oversee engaging, multi-format content that highlights the organization’s mission, values, and impact in healthcare innovation. The role will define and enforce brand guidelines, monitor brand health metrics, and develop campaigns that strengthen UChicago Medicine’s reputation across healthcare, research, education, community, and people. Reporting to the Executive Director, Executive Brand & Communications, the Director will partner with cross-functional teams, senior executives, and external resources to craft narratives aligned with organizational priorities. The position manages a high-performing creative team and collaborates on high-profile messaging to ensure consistency across platforms. It is based in Chicago and requires onsite presence at least two days per week, sometimes more often depending on meetings and organizational priorities. As part of the leadership team, the Director will reinforce and sustain UChicago Medicine’s E4 Leadership Culture, a patient-centered management system focused on equity, engagement, evolution, and excellence through daily readiness huddles, real-time process monitoring, performance review huddles, and structured problem solving. The system aims to support individual contributions, high performance, system-wide coordination, and exceptional, equitable patient care and experiences.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
10 or more years of progressive experience in brand strategy, content development, or related roles, with a notable record of results.
Storytelling and campaign management effectiveness in a complex healthcare, hospital, and mission-driven organization.
Portfolio of brand-building campaigns and creative traditional and digital content.
Deep knowledge of branding principles, audience engagement, and content marketing and communications best practices.
Proficiency with digital platforms, analytics tools, and emerging media trends.
Outstanding leadership, project management, interpersonal, and communication skills.

Nice To Haves

Master’s degree.

Responsibilities

Lead the creation and execution of a storytelling strategy and framework highlighting the organization’s impact on patients, research advancements, and community contributions.
Oversee production of engaging, multi-format content for target audiences and partner with clinical and research teams to develop narratives about the organization’s work.
Partner with key service lines to ensure campaigns resonate with patient and provider audiences.
Collaborate with Growth Marketing to develop a cohesive narrative integrating provider insights and patient outcomes.
Work with cross-functional teams to align campaigns with broader marketing and communications goals.
Manage agency relationships to deliver high-quality content and creative assets on time and within budget.
Use campaign performance data and OKRs from provider growth efforts to refine brand narratives and storytelling tactics.
Lead and inspire a high-performing team of communications and multimedia professionals and content developers.
Collaborate with public relations and creative teams on messaging and initiatives to maintain continuity across communication channels and strengthen UChicago Medicine’s positioning.
Work with internal stakeholders to craft consistent narratives about growth plans and institutional priorities.
Foster efforts to positively affect the organization’s visibility, image, and relationship with its surrounding community.
Reinforce and sustain UChicago Medicine’s E4 Leadership Culture as a member of the leadership team.