Director, Content Strategy

Advisor Group•Scottsdale, AZ

3d•Hybrid

About The Position

Osaic is seeking a strategic content leader to define and elevate its voice across audiences and experiences. The Director, Content Strategy will lead enterprise content marketing strategy, steward messaging and thought leadership platforms, and translate business priorities into content that strengthens the brand, deepens advisor engagement, and supports growth. The role spans executive storytelling, flagship conference content, scalable content frameworks, and AI-enabled innovation. The position is available at Osaic home office locations, with Atlanta, La Vista, or Scottsdale preferred; remote candidates will also be considered. Osaic currently requires employees to work in the office at least four days per week on a hybrid schedule. This is a full-time role with a salary range of $120,000–$150,000 plus an annual performance-based bonus. Actual compensation depends on job-related factors, including location, skills, licensure, experience, and education.

Requirements

Bachelor's degree in Marketing, Journalism, Communications, or a related field; relevant experience may be considered in lieu of a degree in these areas.
At least 7 years of experience in content marketing, content strategy, corporate communications, brand marketing, journalism, or related roles.
At least 3 years of experience leading enterprise content programs, editorial strategies, or content marketing functions.
Proven experience developing content strategies that support business growth, audience engagement, and brand differentiation.
Experience developing audience personas or segmentation strategies to guide targeted messaging and content creation.
Exceptional writing, editing, and storytelling skills, including experience creating content for executive and client audiences.
Experience partnering with senior executives and subject matter experts to develop thought leadership and strategic messaging.
Demonstrated success establishing content governance, editorial processes, and measurement frameworks.
Experience using content performance data, audience insights, and market intelligence to inform strategy and optimize outcomes.
Familiarity with AI-powered content tools and emerging technologies that improve content development and scalability.
High business acumen and curiosity about subject matter, the firm, the industry, and current best practices.

Nice To Haves

Previous financial industry experience is preferred but not required.
Proficiency with digital content platforms, such as intranets, content management systems, and workflow tools, and with AI tools.

Responsibilities

Develop and lead Osaic's enterprise content marketing strategy, translating business priorities into compelling content.
Steward the messaging architecture, including the brand narrative, value proposition, audience personas, content pillars, and success metrics.
Ensure consistent and effective messaging across marketing and communications channels.
Establish and maintain a strategic content roadmap aligned with growth objectives, advisor needs, market opportunities, and organizational priorities.
Partner across the enterprise to identify, source, develop, and publish high-impact content across owned, earned, and shared channels, serving as both a strategic advisor and hands-on content creator.
Partner with creative, digital, and campaign teams to bring content strategies to life through compelling experiences and integrated marketing programs.
Lead executive thought leadership programs in partnership with senior leaders to strengthen Osaic's market position, amplify industry expertise, and support business objectives.
Build scalable content processes, governance models, and editorial frameworks to improve efficiency, reuse, amplification, and cross-functional collaboration.
Partner with Marketing and Communications leaders to align content priorities, optimize resource allocation, and ensure a cohesive audience experience across campaigns and initiatives.
Lead content strategy and narrative development for flagship advisor events, including ConnectED and other major conferences; develop themes, executive narratives, content frameworks, and storytelling approaches aligned with business and brand objectives.
Provide strategic counsel, messaging guidance, and content consultation to executives, business leaders, subject matter experts, and marketing partners.
Use AI to streamline content development, improve efficiency, and support scalable communications; develop and maintain AI personas for consistent voice, tone, and messaging.
Define and monitor content performance metrics, translating data, advisor insights, and competitive intelligence into business outcomes.