Director, Content Strategy

University of Chicago•Chicago, IL

10h•Hybrid

About The Position

UChicago Medicine is seeking a visionary, results-oriented Director, Content Strategy to lead, develop, and execute its content brand strategy. The Director will create a unified and compelling voice across communications and content channels, oversee engaging multi-format content, and amplify the organization’s mission, values, and impact in healthcare innovation. The role will shape UChicago Medicine’s reputation in healthcare, research, education, community, and people through brand guidelines, brand health metrics, and emotionally and strategically resonant campaigns. Reporting to the Executive Director, Executive Brand & Communications, the Director will partner with cross-functional teams and external resources, collaborate with senior executives on high-profile messaging, and manage a high-performing creative team. The position is based in Chicago and requires onsite presence at least two days per week, and sometimes more often, according to meetings and organizational priorities. The Director will lead storytelling and content initiatives highlighting patient care, research advancements, and community contributions. The role will collaborate with clinical and research teams, service lines, Growth Marketing, public relations, creative teams, and other stakeholders to align campaigns with organizational priorities and ensure consistent narratives across platforms. The Director will also use campaign performance data and provider growth OKRs to continuously improve brand narratives and storytelling tactics. As part of the leadership team, the Director will help reinforce and sustain UChicago Medicine’s E4 Leadership Culture. E4 Leadership (Equity, Engage, Evolve, Excel) is a patient-centered management system built around daily readiness huddles, real-time process monitoring, performance review huddles, and structured problem solving. It aims to support individual contribution, high performance, system-wide coordination, continuous improvement, and exceptional, equitable patient care and experiences.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
At least 10 years of progressive experience in brand strategy, content development, or related roles, with a notable record of results.
Demonstrated storytelling and campaign management effectiveness in a complex healthcare, hospital, and mission-driven organization.
Portfolio of brand-building campaigns and creative traditional and digital content.
Deep knowledge of branding principles, audience engagement, and content marketing and communications best practices.
Proficiency with digital platforms, analytics tools, and emerging media trends.
Strong leadership, project management, interpersonal, and communication skills.

Nice To Haves

Master’s degree.

Responsibilities

Lead the creation and execution of a storytelling strategy and framework highlighting the organization’s impact on patients, research advancements, and community contributions.
Oversee the production of engaging, multi-format content that informs and inspires target audiences.
Partner with clinical and research teams to develop narratives showcasing UChicago Medicine’s work.
Partner with key service lines to ensure campaigns resonate with patient and provider audiences.
Collaborate with Growth Marketing to develop a cohesive narrative integrating provider insights and patient outcomes.
Work with cross-functional teams to align campaigns with broader marketing and communications goals.
Manage agency relationships to deliver high-quality content and creative assets on time and within budget.
Use campaign performance data and provider growth OKRs to refine brand narratives and storytelling tactics.
Lead and inspire a high-performing team of communications and multimedia professionals and content developers.
Collaborate with public relations and creative teams on messaging and initiatives to maintain continuity across communication channels and strengthen UChicago Medicine’s positioning.
Work with internal stakeholders to craft consistent narratives around growth plans and institutional priorities.
Foster efforts that positively affect the organization’s visibility, image, and relationship with the surrounding community.
Reinforce and sustain UChicago Medicine’s E4 Leadership Culture.