Director of Content & Sponsorship Strategy

Informa Group Plc. • Orlando, FL

5d • $95,000 - $110,000 • Hybrid

About The Position

The Director of Content & Sponsorship Strategy leads content strategy and thought leadership sponsorship programs for WHX Miami, a healthcare technology, medical devices, and infrastructure trade show, and CPHI Americas, a pharmaceutical and biotech trade show. The role combines content curation, event programming, and sponsor relationship management to deliver valuable experiences for attendees and partners, balancing scientific rigor with commercial goals across the US and LATAM markets. The position is based in Informa Markets’ Orlando, Florida office.

The director develops multi-track conference programs and manages educational content, speakers, sponsorships, event delivery, budgets, vendors, and performance measurement. The role collaborates with internal teams and industry stakeholders, oversees on-site execution and the Xcelerate start-up competition, and ensures programming meets relevant regulatory and compliance standards.

The position involves travel of up to 25–35% and extended hours, including evenings and weekends, during peak event periods and on-site execution. Informa works in person three or more days a week, with flexibility and support to work from home or remotely when not working together in an office or other workplace.

Requirements

• 10+ years of progressive experience in content development, event programming, or sponsorship management within the tradeshow, conference, or healthcare/pharmaceutical events industry.
• 5–7 years specifically in medical education or healthcare event management.
• Proven experience managing accredited educational programs for healthcare professionals.
• Background in the pharmaceutical, medical device, or broader healthcare industry.
• Strong understanding of the pharmaceutical and medical device regulatory landscape, including FDA and EMA, and compliance frameworks such as the PhRMA Code and EFPIA.
• Familiarity with medical terminology, clinical practice, and healthcare industry trends.
• Knowledge of tradeshow and event best practices, including experiential and content marketing, thought leadership, and hybrid/digital event formats.
• Strong strategic thinking and ability to translate business goals into effective content and sponsorship programs.
• Excellent relationship-building and communication skills, including the ability to engage senior-level stakeholders.
• Commercial acumen, including sponsorship sales, contract management, and ROI analysis.
• Strong attention to detail, particularly regarding medical content accuracy.
• Data-driven approach and proficiency in event management, CRM, and content management platforms.
• High ethical standards and commitment to content and educational independence.
• Entrepreneurial, adaptable, and comfortable balancing commercial and educational priorities.
• Organized, detail-oriented, and able to perform well under pressure.
• Collaborative and results-driven, with strong ownership of outcomes.
• Ability to travel up to 25–35% for site visits, speaker meetings, and event execution.
• Availability for extended hours, including evenings and weekends, during peak event periods and on-site execution.

Responsibilities

• Develop and execute multi-track conference content covering medical devices, healthcare IT, pharma, biotech, and related sectors, including keynotes, panels, and workshops for diverse audiences.
• Design pre-show, at-show, and post-show programming to extend engagement and value across the event lifecycle.
• Oversee poster sessions, abstract submissions, and research presentations to ensure academic and scientific rigor.
• Identify, vet, and secure speakers and subject matter experts; manage disclosures, bios, and conflict-of-interest checks.
• Use attendee feedback and market insights to refine programming.
• Ensure content meets regulatory and compliance standards, including FDA, PhRMA, and EFPIA requirements.
• Design and sell tiered thought leadership sponsorship packages aligned with sponsor goals.
• Serve as the main liaison between sponsors and internal teams, overseeing fulfillment timelines, activations, and contractual deliverables.
• Track sponsorship performance and ROI and identify opportunities to enhance sponsor value.
• Build relationships with industry leaders and key opinion leaders to inform content and attract high-profile contributors.
• Work with advisory boards to validate content relevance and strengthen program credibility.
• Support audience growth through targeted content and lead-generation initiatives.
• Represent the brand at industry events to strengthen market presence.
• Oversee on-site program logistics, including scheduling, moderators, AV coordination, and troubleshooting.
• Provide oversight of the Xcelerate start-up competition.
• Partner with Marketing, Sales, Events, Operations, and Product teams to deliver integrated, well-promoted programming.
• Manage program budgets, including speaker honoraria and production costs, and negotiate speaker fees in accordance with fair market value guidelines.
• Manage vendor and production partner relationships.
• Define content and sponsorship KPIs and report performance to senior leadership.
• Conduct post-event analysis to drive continuous improvement.

Benefits

• Welcoming culture with in-person and online social events, a charity day, and colleague groups and networks.
• Up to four days per year to volunteer, with charity match funding available.
• Bespoke training and learning, mentoring platforms, and on-demand access to thousands of LinkedIn Learning courses; support for internal job moves.
• 15 days PTO, increasing to 20 days after three years and 25 days after six years; 10 national holidays; a birthday leave day; and the opportunity to work from almost anywhere for up to four weeks per year.
• 401(k) match.
• Health, vision, and dental insurance.
• Parental leave.
• Employee stock purchase plan offering company shares at a minimum 15% discount.
• EAP assistance, mental health first aiders, and free access to a wellness app.
• Global awards and kudos programs.
• Opportunity to collaborate with teams around the world.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed