Director Content Marketing

Thomson Reuters • Frisco, TX

3d • $137,200 - $254,800 • Hybrid

About The Position

Thomson Reuters Tax, Audit and Accounting (TAAP) is seeking an experienced Director of Content Marketing to build and lead a comprehensive content strategy that drives demand generation throughout the buyer journey, from awareness through advocacy. The role will develop the strategic vision and editorial framework to reach prospects at each stage of decision-making, engage customers, and deliver measurable business outcomes. It will establish a data-driven content function and high-performing team to support growth, customer relationships, and revenue impact.

This director-level position reports to the VP of Marketing and combines strategic roadmap planning with hands-on content development. The Director will oversee content strategy, measurement, channel alignment, collaboration with sales and product teams, and the development of a team of 2–3 content managers and producers.

Requirements

• At least 5 years of progressive content marketing experience at the director or senior manager level, including at least 2 years managing content teams.
• Experience leading content functions and scaling content operations.
• A proven ability to build content strategy and translate it into an executable, measurable editorial roadmap, with clear rationale and metrics.
• Hands-on experience with measurement frameworks, content performance analysis, and optimization.
• Comfort with Salesforce, marketing automation, multi-touch attribution, and analytics tools.
• Excellent writing and editing skills across formats such as long-form thought leadership, case studies, email, and web copy, with strong editorial judgment and attention to quality.
• Experience in B2B, professional services, or financial services, including tax, accounting, audit, or legal.
• Understanding of complex buyers, longer sales cycles, and how professionals make decisions.
• Ability to balance strategic roadmap planning with hands-on content production.
• Strong interpersonal and communication skills, including the ability to influence cross-functional teams, build strategic alignment, and navigate organizational dynamics with tact and clarity.

Nice To Haves

• Experience with demand generation.
• Experience with account-based marketing (ABM).
• Experience with customer advocacy programs.
• Experience building content functions from the ground up.

Responsibilities

• Own the strategic content roadmap, including the annual content strategy, content pillars, messaging frameworks, and editorial calendar aligned with demand generation goals and all stages of the buyer journey.
• Establish content KPIs and a measurement framework covering engagement, lead generation, pipeline influence, and revenue attribution, using Salesforce, multi-touch attribution, and content analytics.
• Report content impact to leadership and use performance data to continually optimize results.
• Work with TAAP segment strategy leads to determine the optimal channel mix, including email, paid media, owned platforms, earned media, and customer advocacy; make data-driven decisions about format, length, and distribution.
• Own content delivery workflows.
• Integrate content strategy with account-based marketing efforts and segment-specific initiatives.
• Work with Sales leadership to translate win/loss insights into content and partner with Product teams to turn feature announcements into customer narratives.
• Manage, coach, and develop 2–3 content managers and producers, setting expectations and growing team capabilities.
• Personally write, edit, and produce content, balancing strategic work with tactical execution.
• Partner with Demand Generation, Product Marketing, Sales Enablement, and Product leaders to align content with strategic priorities, influence marketing roadmaps, advocate for content needs, and deliver on commitments.

Benefits

• Flexible hybrid work environment for office-based roles.
• Work from anywhere for up to 8 weeks per year.
• Flexible vacation and paid time off, sick and safe paid time off, and paid holidays, including two company mental health days.
• Access to the Headspace app and resources for mental, physical, and financial wellbeing.
• Retirement savings and a 401(k) plan with company match.
• Tuition reimbursement.
• Employee incentive programs and possible annual bonus based on enterprise and individual performance.
• Health, dental, vision, disability, and life insurance.
• Parental leave and sabbatical leave.
• Flexible Spending and Health Savings Accounts.
• Fitness reimbursement and access to an Employee Assistance Program.
• Commuter benefits.
• Adoption and surrogacy assistance.
• Employee Stock Purchase Plan.
• Two paid volunteer days off annually and opportunities to participate in pro-bono consulting projects and ESG initiatives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed