Director of Marketing & Content

2nd Swing Golf•Eden Prairie, MN

7h•$92,000 - $152,000•Onsite

About The Position

The Director of Marketing & Content oversees, coordinates, and participates in developing 2nd Swing’s marketing and creative content strategies. This role leads a team responsible for content calendars, multimedia production, and golfer engagement, while partnering with business stakeholders to increase visibility and promote the 2nd Swing brand. The Director also conducts competitor research and assesses demand for products and services to inform the brand’s direction. The position is onsite in Eden Prairie, Minnesota; remote work will not be considered. The role oversees marketing strategy and execution, creative content and brand development, market research and insights, budgeting, and vendor contracts.

Requirements

Thorough understanding of the principles and methods used to promote, display, and sell products and services.
Experience managing the marketing function, including strategy execution and budget management.
Experience directing creative content, video, and multimedia production.
Experience leading direct reports and leading across an organization.
Experience playing golf at a competitive or collegiate level.
Excellent verbal, written, and interpersonal communication skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Ability to create, implement, and monitor budgets.
Ability to adapt quickly to changing conditions and priorities.

Nice To Haves

Bachelor’s degree in Business, Marketing, or a related field.
At least ten years of experience in Retail, eCommerce, or Sporting Goods marketing.
In-depth knowledge of the golf industry.
Maintain a 10 handicap or better.

Responsibilities

Lead the marketing and creative content team in executing all elements of the strategic marketing and content plan.
Collaborate with cross-functional teams to evaluate the strategic plan.
Recruit, interview, hire, and train supervisory and management staff in the department.
Develop, evaluate, and conduct training on marketing activities, strategies, and policies.
Translate marketing strategy into organized content pipelines by building content calendars, setting production timelines, and directing multimedia production.
Develop campaign themes, video concepts, and visual assets that reflect the 2nd Swing brand identity.
Develop and maintain brand guidelines, including environmental branding at all retail locations.
Gather and analyze information to identify new markets and customers, assess demand for products and services, and evaluate campaign and strategy effectiveness.
Conduct market research, sales forecasting, and strategic planning to support product sales and profitability.
Conduct pricing research and analysis to maintain competitive product and service pricing.
Monitor market trends and developments, identify needs for new products and services, and make recommendations to leadership.
Develop and monitor the marketing budget, including downstream marketing and content production costs.
Negotiate contracts for services needed to execute the marketing strategy.