Director of Content

Fairmarkit

6h • $162,000 - $225,000 • Remote

About The Position

Fairmarkit is seeking a Director of Content Marketing to shape how the company appears in the market and build a content engine that strengthens its presence in procurement. This hands-on role owns content strategy, editorial direction, organic social, search and AI-powered discovery, AI-enabled content operations, and measurement. The Director will create and edit content, develop thought leadership, help executives and employees build their voices, and work closely with Brand & Design, Product Marketing, Demand Generation, executives, customers, and external partners.

The role will establish repeatable programs centered on customer stories, original research, data, executive perspectives, and distinctive points of view. It will guide distribution across written and visual content, video, LinkedIn, traditional search, and AI answer engines, while experimenting with AI workflows to improve how content is researched, created, edited, repurposed, distributed, optimized, and measured without compromising originality or quality.

The Director will define useful leading indicators and connect measures such as audience engagement, executive reach, organic and AI visibility, branded search, qualified traffic, target-account engagement, content influence, pipeline, and revenue. The position is remote for candidates residing in one of the states listed in the posting. Annual compensation is $162,000–$225,000, including bonus, depending on experience and location, plus equity and benefits.

Requirements

• At least 7 years of experience across content marketing, editorial, social, organic growth, or related disciplines.
• Exceptional writing and editing ability, demonstrated by a portfolio.
• Experience building programs and systems from the ground up.
• Deep understanding of B2B social and LinkedIn.
• Comfort with data and the ability to connect creative work to audience growth, engagement, pipeline, and business outcomes.
• Ability to work effectively with executives and across teams without requiring a large supporting organization.
• Must reside in California, Colorado, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, Texas, Tennessee, or Washington.

Nice To Haves

• Experience in a high-growth B2B SaaS company.
• Experience helping executives or employees build their social presence.
• Knowledge of SEO and active engagement with how AEO/GEO is changing organic discovery.
• Experience building or implementing AI workflows that materially improved marketing effectiveness, speed, or quality.
• Experience with enterprise audiences, procurement, finance, supply chain, or AI.

Responsibilities

• Own Fairmarkit’s content strategy across written and video formats, editorial direction, and brand narrative in the market.
• Write and edit content and help executives and subject matter experts turn their expertise into compelling ideas and stories.
• Center content strategy on customers, original research, data, executive perspectives, and strong points of view.
• Create repeatable content programs that build an audience.
• Partner with Brand & Design to produce written, visual, video, and other content formats.
• Own organic social strategy, with a major focus on LinkedIn and engagement with the procurement community.
• Help executives and employees become authentic, active voices in the market.
• Build playbooks, training, tools, and habits that enable employees to participate in social content.
• Write, test, engage, and refine social content based on audience response.
• Own discovery strategy across traditional search and AI-powered discovery.
• Develop SEO and AEO/GEO approaches across search engines, AI answer engines, and other relevant channels.
• Track changing buyer behavior and adapt content creation, structure, and distribution accordingly.
• Execute hands-on content discovery work and lead agencies and specialized partners as needed.
• Identify practical uses for AI across research, content creation, editing, repurposing, distribution, optimization, and measurement.
• Build AI workflows when appropriate and define problems and requirements when technical support is needed.
• Experiment with AI and retain approaches that improve the work while protecting originality, quality, and human judgment.
• Define content measurement and leading indicators, and assess attention and authority among relevant audiences.
• Track signals such as share of voice, procurement audience engagement, executive reach, organic and AI visibility, branded search, qualified traffic, target-account engagement, content influence, and pipeline.
• Use measurement insights to improve content and understand its relationship to pipeline and revenue.
• Work across executives and teams to deliver outcomes without relying on a large team underneath the role.

Benefits

• Equity
• Benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed