Director of Content

Mimecast • Lexington, MA

1d

About The Position

Mimecast is seeking a Director of Content to lead its editorial thought leadership program, shape campaign content strategy, direct the social media program, and develop an operating model in which human creators and AI agents work together to scale content while preserving Mimecast’s voice and standards. Reporting to the Vice President of Brand and Communications, the Director will raise Mimecast’s profile among customers, partners, security researchers, the threat intelligence community, influencers, and the broader security ecosystem. The role aims to create clear, data-driven content that establishes Mimecast as a trusted source on human, data, and AI risk.

The Director will lead content strategy and production across research and reports, case studies, blogs, webinars, podcasts, and videos. They will coordinate executives, subject-matter experts, threat intelligence analysts, product marketing, and external contributors; oversee the company blog; and develop content addressing issues such as risky behavior, AI adoption, data protection, and compliance. The role also directs social media, works with web and SEO teams to improve discovery and conversion, manages distribution across channels, and develops AI-human workflows for content creation and optimization.

The Director will set and report on performance measures for audience engagement, lead generation, pipeline contribution, and visibility in AI answer engines, using analytics to improve strategy and workflows. They will coach the team, assess emerging tools and agents, uphold quality standards, and manage the content budget, freelance contributors, vendors, and external agencies as needed.

Requirements

• A record of leading content teams and programs in content marketing, journalism, or technical writing, with the judgment and autonomy to set strategy, direct creators, and own program performance in cybersecurity, enterprise technology, or another complex B2B category.
• Experience overseeing social media strategy and creators, and a firm grasp of the marketing funnel and how content supports it.
• Hands-on experience using AI to scale content programs, including prompt engineering, workflow design, and AI-human collaboration models.
• Working understanding of cybersecurity and enterprise technology, plus the curiosity and discipline to learn quickly from subject-matter experts.
• Exceptional writing, editing, and storytelling skills, including the ability to translate complex technical topics for different audiences and remove corporate jargon to keep content authentic, conversational, and engaging.
• Creative judgment to guide visual content and maintain consistent brand identity across written, visual, and multimedia formats.
• Knowledge of SEO, AEO, content distribution, and analytics, and experience collaborating with stakeholders, content creators, and subject-matter experts.
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

Responsibilities

• Lead an editorial strategy and calendar based on proprietary insight and Mimecast’s Human Risk, AI Risk, and Data Protection pillars to drive brand awareness, equity, and demand.
• Define integrated campaign content strategies across paid, earned, social, and owned channels, connecting the Mimecast APEX Platform story to growth, channel, field, customer, and partner marketing needs.
• Direct the social media program and its creator, including video-first channels, to engage target audiences and build authentic connections.
• Lead content creation, production, and publication across research and reports, case studies, blogs, webinars, podcasts, and videos.
• Coordinate executive subject-matter experts, threat intelligence analysts, product marketing, and external contributors, and oversee the company’s blog strategy.
• Develop content around security and business leaders’ problems, including risky behavior, AI adoption, data protection, and compliance.
• Monitor security, AI, and data trends to inform content strategy and rapid response.
• Maintain Mimecast’s voice and guide written, visual, and multimedia work to ensure it is creative, brand-consistent, and useful to technical and business audiences.
• Partner with web and SEO teams to optimize content for SEO, AEO, engagement, and conversion.
• Manage content distribution across social media, email, the website, and industry publications to improve discoverability and accuracy in AI-generated answers.
• Build AI-human workflows for ideation, drafting, optimization, and personalization, with humans retaining editorial judgment, brand voice, and strategic direction.
• Coach the team, evaluate emerging tools and agents, and ensure AI-assisted work meets the same quality standards as human-created content.
• Set and report KPIs for audience engagement, lead generation, pipeline contribution, and visibility in AI answer engines; use analytics to refine content strategy and workflows.
• Manage the content budget, freelance contributors, vendors, and external agencies as needed.

Benefits

• Benefits are offered, but specific benefits are not listed.
• The position may be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations.

What This Job Offers

• Job Type: Full-time
• Career Level: Director