Director of Content Marketing
About The Position
The Director of Content Marketing serves as a primary storyteller and strategic leader for Gulf Winds. The role ensures content reinforces the credit union’s mission, engages members, and supports measurable growth. It oversees multichannel content strategy and brand standards while maintaining regulatory compliance and a focus on return on investment. The Director leads content creation and strategy across channels, manages social media and online community engagement, supports promotion of community involvement and organizational events, and works with the VP of Marketing on the annual content budget. The role also provides brand guidance across departments and supervises, coaches, and evaluates content specialists, graphic designers, and supporting marketing staff. The position is based in the Pensacola, Florida market and works in an office setting. The normal schedule is Monday through Friday, 8:00 a.m. to 5:00 p.m. After-hours work or travel may be required for project deadlines, conferences, seminars, or meetings.
Requirements
- Five to eight years of similar or related experience.
- A bachelor’s degree or formal industry-recognized certifications considered equivalent to a bachelor’s degree.
- Advanced strategic thinking and complex project management capabilities.
- Exceptional creative writing skills and a strong eye for visual design oversight.
- Deep digital marketing expertise, including advanced SEO, social media management tools, and web analytics platforms.
- Comprehensive knowledge of financial regulatory compliance, credit union regulations, and member service values.
- Proven cross-departmental collaboration and interpersonal communication skills.
- Ability to motivate, influence, or train others and foster relationships with outside entities.
Responsibilities
- Oversee end-to-end creation of multichannel content, including advertising, social media updates, website content, infographics, videos, podcasts, and newsletters; ensure copy is accurate, on-brand, and compliant with credit union regulatory requirements.
- Develop and implement a content marketing strategy aligned with growth goals, the credit union’s mission, and brand guidelines; identify target audiences, segment member profiles, and establish measurable KPIs such as engagement rates and ROI.
- Coordinate with product, business intelligence, and digital experience teams to ensure content supports core business objectives.
- Manage the credit union’s social media presence and online community engagement campaigns.
- Plan and lead campaigns such as seasonal product promotions and member appreciation events; monitor analytics, adjust campaigns, and report ROI metrics to management.
- Collaborate with the Director of Community and Events to promote community involvement, charitable work, and public sponsorships, and coordinate organizational events such as annual meetings and member appreciation days.
- Work with the VP of Marketing to develop, manage, and forecast the annual content marketing budget, aligning it with the strategic plan and allocating resources for creative production, media buying, and vendor partnerships.
- Work with marketing, sales, and member service business units to maintain consistent messaging.
- Supervise, coach, and evaluate content specialists, graphic designers, and supporting marketing staff.
- Provide brand standards guidance to internal departments launching marketing initiatives.
- Develop and optimize integrated member journeys across digital, social, content, and communication channels to support membership growth, product adoption, retention, and deposit growth.
- Establish attribution frameworks and conversion optimization initiatives, and document the business impact of marketing investments.
- Maintain compliance on published multichannel materials, manage content spending at or under the approved budget, and support timely, consistent marketing content delivery to internal teams.
- Perform other job-related duties as assigned.
Benefits
- 11.5 paid federal holidays
- PTO starting at 18 days for new hires
- 16 hours of paid volunteer time
- Competitively priced medical insurance
- Dental and vision coverage with 100% of individual premiums paid by Gulf Winds
- Employer-paid life insurance
- Short-term disability coverage
- 401(k) with company match
- Employer-funded pension plan
- Flexible spending accounts
- Tuition reimbursement
- Wellness programs
- Consistent coaching and opportunities to improve performance
- Short- and long-term professional development
- Opportunity to participate in cross-functional projects
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What This Job Offers
Job Type
Full-time
Career Level
Director
