Director Content Marketing

Thomson Reuters • Eagan, MN

1d • Hybrid

About The Position

The Director of Content Marketing owns the strategic content roadmap and annual content strategy aligned with demand generation goals. The role defines content pillars, messaging frameworks, and an editorial calendar that supports every stage of the buyer journey, from awareness and education through purchase, adoption, renewal, and advocacy. It establishes content KPIs across the funnel and builds a measurement framework using Salesforce, multi-touch attribution, and content analytics to report impact and continually optimize performance.

The Director aligns channel strategy with segment strategy leads, choosing appropriate distribution across email, paid media, owned platforms, earned media, and customer advocacy. The role connects content to account-based marketing and sales priorities, uses sales win/loss insights to shape content, and partners with Product teams to turn feature announcements into customer narratives. It owns content delivery workflows and works across Demand Generation, Product Marketing, Sales Enablement, Sales, and Product to align content with business priorities.

This position manages and develops a team of 2–3 content managers and producers while remaining hands-on in writing, editing, and producing content. It balances long-term strategy with tactical execution, builds cross-functional alignment, influences marketing roadmaps, and delivers agreed commitments.

Thomson Reuters describes its office-based roles as operating in a flexible hybrid environment. The company offers a comprehensive benefits package, with benefits varying by eligibility and location. The role may also be eligible for an annual bonus based on enterprise and individual performance. For eligible US locations, the stated base compensation range is $137,200–$254,800 USD.

Requirements

• At least 5 years of progressive content marketing experience at director or senior manager level.
• At least 2 years of experience managing content teams.
• Experience leading content functions and scaling content operations.
• Proven ability to build content strategy and translate it into an executable, measurable editorial roadmap.
• Ability to explain strategic rationale and track progress against clear metrics.
• Analytical mindset and hands-on experience with measurement frameworks, content performance analysis, and optimization.
• Comfort with Salesforce, marketing automation, multi-touch attribution, and analytics tools.
• Excellent writing and editing skills across formats, including long-form thought leadership, case studies, email, and web copy.
• Strong editorial judgment and attention to quality.
• Experience in B2B, professional services, or financial services, such as tax, accounting, audit, or legal.
• Ability to balance roadmap strategy with hands-on content production.
• Strong interpersonal and communication skills, including the ability to influence cross-functional teams, build alignment, and navigate organizational dynamics with tact and clarity.

Nice To Haves

• Experience with demand generation.
• Experience with account-based marketing (ABM).
• Experience with customer advocacy programs.
• Experience building content functions from the ground up.

Responsibilities

• Own the annual content strategy and roadmap aligned with demand generation goals and the full buyer journey.
• Define content pillars, messaging frameworks, and an editorial calendar.
• Establish funnel-wide content KPIs and a measurement framework using Salesforce, multi-touch attribution, and content analytics.
• Report content impact to leadership and use performance data to optimize results.
• Align channel strategy with segment strategy leads and select formats, lengths, and distribution by audience stage and channel.
• Own content delivery workflows.
• Integrate content strategy with ABM and segment-specific initiatives.
• Work with Sales leadership to translate win/loss insights into content.
• Partner with Product teams to turn feature announcements into compelling customer narratives.
• Manage and develop 2–3 content managers and producers; set expectations, coach, and grow team capabilities.
• Write, edit, and produce content hands-on across formats.
• Partner with Demand Generation, Product Marketing, Sales Enablement, Sales, and Product leaders to align content with strategic priorities.
• Influence marketing roadmaps, advocate for content needs, and deliver against commitments.

Benefits

• Flexible hybrid work environment for office-based roles.
• Flexible work arrangements, including work from anywhere for up to 8 weeks per year.
• Flexible vacation and paid time off, including paid holidays and two company-wide mental health days.
• Access to the Headspace app and Employee Assistance Program.
• Retirement savings plan with company match.
• Tuition reimbursement.
• Employee incentive programs; the role may also be eligible for an annual bonus.
• Health, dental, vision, disability, and life insurance.
• Parental leave and sabbatical leave.
• Flexible Spending and Health Savings Accounts.
• Fitness reimbursement.
• Optional hospital, accident and sickness insurance; optional life and AD&D insurance; and group legal and identity theft protection benefits, paid 100% by the employee.
• Commuter benefits.
• Adoption and surrogacy assistance.
• Employee Stock Purchase Plan.
• Two paid volunteer days annually and opportunities for pro-bono consulting and ESG initiatives.
• Resources for mental, physical, and financial wellbeing.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed