Director, Marketing Strategy & Analytics

InvoiceCloud • Boston, MA

1d • Hybrid

About The Position

InvoiceCloud is seeking a Director, Marketing Strategy & Analytics to join its Marketing team in Boston, Massachusetts, in a hybrid role reporting to the Chief Marketing Officer. As Marketing undergoes an AI transformation, this leader will serve as the CMO’s strategic and analytical partner across Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing. The role calls for someone who can turn ambiguous questions and limited infrastructure into working models, clear recommendations, and decisions that influence senior leaders and cross-functional peers without relying on formal authority. The role is expected to grow in scope, team, and level as the function scales.

The Director will build financial and marketing models and scorecards, advise on investment and priorities, run the marketing leadership cadence, and help teams identify and adopt AI where it can improve their work. The position also involves shaping new ways of working, setting standards for automation and quality, reviewing marketing technology and data flows, and preparing the CMO for executive and board conversations. InvoiceCloud describes itself as a purpose-driven fintech company focused on simplifying payments for essential services and reducing digital exclusion.

Requirements

• 10+ years of progressively responsible experience in strategy, FP&A, consulting, marketing operations or analytics, or growth.
• Demonstrated understanding of revenue drivers, unit economics, go-to-market, and marketing’s role in driving growth.
• Hands-on experience using AI for substantive work, such as building models, automating workflows, or scoping AI-enabled systems, and ability to assess when AI is or is not the right tool.
• Proficiency building financial and marketing models in spreadsheets, including the ability to develop a workable, defensible model from a blank sheet without existing infrastructure.
• Record of structuring ambiguous problems and solving them independently or collaboratively.
• Experience presenting analysis and recommendations to executives and senior leaders and influencing decisions.
• Ability to communicate complex analysis clearly and persuasively in writing.
• Track record of seeking feedback and building new skills.

Nice To Haves

• MBA or equivalent experience.
• Experience evaluating tools, processes, and ways of working from a systems and operations perspective.
• B2B SaaS or fintech experience.
• Experience with BI tools or SQL.

Responsibilities

• Build financial and marketing models from scratch, including budget allocation, funnel and pipeline, ROI, forecasting, and scenario planning, and translate results into actionable recommendations.
• Create models and scorecards to measure whether AI improves marketing speed, cost, quality, and growth.
• Own marketing planning cycles, quarterly business reviews, priorities, metrics reviews, and follow-through to keep the leadership team organized and accountable.
• Partner with the CMO and marketing leaders to guide investment, development, and measurement decisions.
• Turn broad ideas into clear team priorities, owners, and success metrics, and maintain momentum across teams.
• Influence and align cross-functional peers and senior leaders without relying on formal authority.
• Partner with Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing to identify, scope, prioritize, and support AI adoption in campaigns, creative, web, and daily work.
• Shape new marketing ways of working, including planning, handoffs, reviews, and delivery, and help teams adopt changes.
• Define standards for what work should be automated, what should remain human-led, and how quality will be maintained.
• Frame ambiguous problems, define an approach, and drive toward answers independently or with partners in Sales, Finance, Product, and RevOps.
• Lead a review of marketing tools and data flows and recommend what to retain, replace, consolidate, or build to make the system AI-forward.
• Provide the CMO with insight beyond reporting by pressure-testing assumptions, surfacing trade-offs, and preparing for executive and board discussions.

Benefits

• Medical, dental, vision, life, and disability insurance.
• 401(k) plan with company match.
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays.
• Mental health resources.
• Paid parental leave and backup care.
• Tuition reimbursement.
• Employee Resource Groups (ERGs).
• Employees may also be eligible for an annual bonus or commission; some roles may be eligible for overtime pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed